2009
DOI: 10.1080/15245000903324294
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California—Mexico Collaborations on Social Marketing Campaigns Targeting Mexican Immigrants

Abstract: This pilot study examined whether California public health agencies collaborate with Mexican counterparts when developing and implementing social marketing campaigns that target Mexican immigrants in California. We also examined barriers to collaboration and factors contributing to successful partnerships. We recruited 13 and conducted 8 qualitative interviews (62% response rate) with social marketing staff from California public health agencies and contractors whose activities spanned four priority health are… Show more

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Cited by 6 publications
(6 citation statements)
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“…Our findings suggest that deportees would benefit from binational collaborations 44 to reduce illicit drug use and the transmission of blood-borne infections. Early, youth-focused interventions for migrant families that foster family relationships, including parental involvement to reduce behavioral problems 45 may have additional benefits for distal outcomes such as substance use and HIV risk behaviors.…”
Section: Discussionmentioning
confidence: 79%
“…Our findings suggest that deportees would benefit from binational collaborations 44 to reduce illicit drug use and the transmission of blood-borne infections. Early, youth-focused interventions for migrant families that foster family relationships, including parental involvement to reduce behavioral problems 45 may have additional benefits for distal outcomes such as substance use and HIV risk behaviors.…”
Section: Discussionmentioning
confidence: 79%
“…Strong interest for binational collaborations between public health agencies in both countries has been previously documented and may be feasible if existing barriers are addressed (Ojeda, Hiller, & Estrada, 2009). Early diagnosis and treatment of HIV can reduce disease progression and future transmission.…”
Section: Discussionmentioning
confidence: 99%
“…41,42,72,81 An increasing body of evidence substantiates the need for a coordinated binational HIV strategy that also addresses drug abuse prevention. It is critical to facilitate migrants’ access to affordable and sound substance use treatment services 82 in both Mexico and the U.S.…”
Section: Discussionmentioning
confidence: 99%