Buying Unicorns: The Impact of Consumer-to-Consumer Branded Buy/Sell/Trade Communities on Traditional Retail Buying Behavior

At home with Gumtree: A cultural analysis of Australia’s popular secondhand online marketplace

“…3 The company's own representations suggest selfawareness of this active function, positioning Gumtree as 'more than a trading platform' (Doctor, 2017). I conclude by underscoring the merits of cultural perspectives for studying consumer markets (Crewe, 2003(Crewe, , 2017Littler, 2009;Zelizer, 2011; see also Evans, 2019;de Kervenoael et al, 2018) including under-researched online secondhand marketplaces (Armstrong Soule and Hanson, 2018;Parguel et al, 2017;Saarijärvi et al, 2018).…”

“…The 'tension between community and commerce' has been previously theorised by Josh Boyd in his early analysis of eBay, where he points out the company's competing profit and community-building imperatives, and argues that this tension may be 'resolved by cautiously accepting eBay as both: as a community of commerce' (Boyd, 2002: 9, 10). Emergent consumer studies elaborate on such dynamics across different online retailers (Armstrong Soule and Hanson, 2018;Perren and Kozinets, 2018;Saarijärvi et al, 2018Saarijärvi et al, : 1102. Saarijärvi et al (2018) remark, for example, that Facebook trading groups combine social and economic values (including thrift and pro-environmental re-use) -and because of local, 'socialising' aspects, they are reminiscent of 'flea markets and swap meets' (p. 1102).…”

From User to Provider: Switching Over in the Collaborative Economy

“…For example, Poshmark is a variant of classic consignment shops in which the buyer and the seller connect directly to coordinate and perform a transaction [27]. More unique to the digital realm, Facebook's Branded Buy Sell Trade (BST) groups enable individuals to buy and sell products that are restricted by specific brands without any transaction fee or mediation [28]. All these updated and new forms of collaborative exchange increase users' likelihood to switch from user to provider in a mesh-like [29] or rhizomatic system [30].…”

“…Finally, purposive sampling consisted of more targeted respondent selection by recruiting respondents who were knowingly involved in collaborative exchanges. We recruited those in special interest groups such as Facebook's Branded Buy Sell Trade (BST) groups [28]. Three criteria were implemented to select participants: (1) belong to the millennial generation (18-33 years old) because this cohort is the most active in the CE [47]; and (2) have previously both obtained and provided goods or services; or, (3) have previously obtained only, but not provided, to identify impediments for the switchover to provision.…”

Consumer engagement behaviors in the online wildlife trade: Implications for conservationists

“…The nature of exchange within LEMs is characterized by its high reliance on technology, the lack of any clear delineation between vendors and consumers, the ability for both individuals and stores to engage in selling or trading goods and the physical transfer of ownership (Perren & Kozinets, 2018). LEMs remain an underresearched phenomenon, with existing literature focusing on how these groups may function in relation to other online brand communities and to traditional brick and mortar markets (Armstrong Soule & Hanson, 2018). With regard to IWT, these groups may alter traditional supply chain routes by facilitating opportunistic sales by individuals with no formal links to organized trade routes and without IWT becoming their primary income (Lavorgna, 2014;Phelps et al, 2016).…”