“…As well, it follows the same addictive process as other BA, as positive feelings are initially experienced while shopping and buying, but over time the shopping episodes are used to alleviate negative moods (Christenson et al., 1994; Kellett & Bolton, 2009), as well as a strategy to cope with stress, and other materialism values such as gaining social approval/recognition, and improve their self‐image (Estévez et al., 2020; Lejoyeux & Weinstein, 2010; McQueen et al., 2014; Roberts et al., 2014). Even though studies on CB prevalence report diverse results (Harvanko et al., 2013; Mueller et al., 2011), women tend to present this dysfunctional behaviour with a higher percentage than men (Fernández‐Aranda et al., 2019; Granero et al., 2016; Jiménez‐Murcia et al., 2015; Maraz et al., 2016; Mueller et al., 2011).…”