Buying Game Derivative Products Is Different from In-Game Purchases: A Mixed-Method Approach
Xinyi An,
Yuhan Peng,
Zexi Dai
et al.
Abstract:The consumption of games has received increasing attention due to their high profits and addiction issues. However, previous studies have focused mainly on players’ in-game purchases, neglecting the purchase of game derivative products. This article provides the first exploration of the differences and similarities between in-game purchases and derivative product purchases with a mixed-method approach. A quantitative survey collected data from 9864 game players, and the results suggested that there were differ… Show more
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