Buying decisions of counterfeit goods and moral judgment

Fernández, Juan José De Lucio; Valero, Manuel

doi:10.7200/esicm.147.0451.1

Cited by 2 publications

(2 citation statements)

References 13 publications

(16 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Consumers tend to believe that buying counterfeit products is unethical [36,37]. de Lucio and Valero [38] analyzed the impact of collective and individual moral judgments on access to counterfeit goods. The results showed that, for both acquaintances and consumers, more severe moral judgment reduced purchase intention and actual purchase when buying fake and shoddy goods.…”

Section: Consumer Psychology In Luxurymentioning

confidence: 99%

The Impact of Online Anti-Counterfeiting on Channel Structure and Pricing Decisions

2023

View full text Add to dashboard Cite

Counterfeiting is an important challenge in maintaining the security and sustainability of supply chains. This paper examines a supply chain consisting of a luxury goods manufacturer (and a retailer) in the presence of counterfeit goods. Inspired by the reality that both manufacturers and retailers have incentives to implement anti-counterfeiting, this paper combines the psychological impact of anti-counterfeiting efforts on consumers and discusses the impact of anti-counterfeiting efforts on pricing and profits. We find that: (1) anti-counterfeiting has a positive impact on the selling price of brand products and the firms’ profits. However, the impact on wholesale prices varies depending on who implements the anti-counterfeiting strategy. (2) Only when the quality of brand products is higher than the threshold, is the firm willing to input anti-counterfeiting efforts. Manufacturers in a reselling structure are more motivated to fight counterfeits. (3) Implementing anti-counterfeiting in a direct selling structure is the most effective strategy for manufacturers. Under a reselling structure, it is more beneficial for manufacturers to have the retailer input anti-counterfeiting efforts. Our study provides insights into the reasons why some manufacturers establish internal anti-counterfeiting teams under the direct selling structure, while others incentivize retailers to invest in anti-counterfeiting.

show abstract

Section: Consumer Psychology In Luxurymentioning

confidence: 99%

The Impact of Online Anti-Counterfeiting on Channel Structure and Pricing Decisions

2023

View full text Add to dashboard Cite

show abstract

“…For example, the sustainability practices of firms can lead consumers to buy or avoid a company's products (Barone et al, 2000; Collins et al, 2007; Thφgersen, 1999). Moral judgment can affect actual purchase when products conflict with consumers' moral values, such as attitudes toward pirated software (Tan, 2002) or counterfeit goods (Amar et al, 2018; de Lucio & Valero, 2014; Kim et al, 2009).…”

Section: Conceptual Background and Hypothesis Developmentmentioning

confidence: 99%

The influence of companies' moral associations on the product consumption experience: The role of moral disgust

Tal

Gvili

Amar

2022

Psychology and Marketing

View full text Add to dashboard Cite

Can moral associations linked with food products harm hedonic consumption experience? Across four studies, we show that moral associations linked to food that clash with values (racism and animal welfare) held by today's ethical consumers can engender moral disgust, which in turn undermines both expected and actual taste experience. The studies contribute to the literature by showing that associations impact consumption experience even in the absence of concrete actions, and by revealing moral disgust as the mechanism underlying this phenomenon. Importantly, this effect was observed even when the moral associations involved racism or sustainability (e.g., animal welfare), which have no direct relationship to product quality. This reveals that mere moral associations, rather than quality associations, influence hedonic consumption experience, rather than quality associations. More broadly, the findings point to the ways in which extrinsic attributes affect product experience and evaluation, particularly in hedonic consumption. This may be particularly impactful for values clashing with those championed by ethical consumers. From a practical perspective, these studies provide a broader perspective on corporate social responsibility by showing that companies should exercise caution when exploiting the moral associations linked to their products.

show abstract

Buying decisions of counterfeit goods and moral judgment

Cited by 2 publications

References 13 publications

The Impact of Online Anti-Counterfeiting on Channel Structure and Pricing Decisions

The Impact of Online Anti-Counterfeiting on Channel Structure and Pricing Decisions

The influence of companies' moral associations on the product consumption experience: The role of moral disgust

Contact Info

Product

Resources

About