Buying Behavior of Consumers Questionnaire

Rehman, Fazal Ur; Yusoff, Rasimah Che Mohd; Zabri, Shafie Bin Mohamed; Ismail, Fadillah

doi:10.1037/t68390-000

Cited by 1 publication

(1 citation statement)

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“…Economic Conditions: Economic conditions play a significant role in the purchase of costly goods (such as homes or automobiles). Consumers are considered to be more confident and eager to make purchases regardless of their financial obligations when the economy is doing well (10). For expensive purchases, the consumer's decision-making process is lengthier, and it can be impacted by more personal considerations at the same time.…”

Section: What Affects Consumer Behavior?mentioning

confidence: 99%

Brand Influencing Customers Buying Behaviors: A Case Study on Nike

Saini¹,

Saravanan²,

Kutty³

et al. 2022

ECS Trans.

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This research has focused on Nike and its strategies that are helping the organization to influence buying behavior of its consumers. For this purpose, this research has collected data from two credible websites. After collecting data from these two websites, it was found that Nike’s activities to influence buying behavior of its consumers completely depends on things such as new product development, customer engagement, and marketing. By collecting information from customers, such as their needs and expectations, the organization is developing attractive new products. On the other hand, through Nike+ website and by remaining active on social media sites, Nike is continuously communicating with its customers and is developing a positive relationship with them. Besides, through collaboration with third party companies such as Google, Nike is creating exciting ads that are alluring consumers towards the brand. Besides, by creating different social media pages for different brands, Nike is ensuring that it is connecting with consumers with different interests. Besides, Nike has continuously improved its products by collaborating with athletes and by introducing new technologies. These are the factors which are ensuring that consumers remain loyal to the organization to continuously buy from the organization.

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Section: What Affects Consumer Behavior?mentioning

confidence: 99%