Buyers’ Decisions in Online Social Networks Environment

Orzan, Gheorghe; Delcea, Camelia; Ioanas, Elisabeta; Orzan, Mihai

doi:10.5171/2015.287625

Cited by 5 publications

(4 citation statements)

References 24 publications

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“…Adams et al however, show that there are many graduates in Ghana today who are not employed and therefore it can be argued that many of the highly educated do not have skills for the modern economy and this is what promotes the informality. This view is consistent with suggestions made by Orzan, Delcea, Ioanas, and Mihai (2015) that education and training have a direct impact on what people can and cannot do. This view was raised by Mr. Potter, an international management and development trainer, in the 2 September 2013, Graphic Online, that tertiary institutions in Ghana have to produce graduates with creativity and entrepreneurial spirit instead of only focusing on theoretical knowledge and getting certificates.…”

Section: Analysis and Discussionsupporting

confidence: 92%

Coping Strategies of the Urban Poor: A Case Study From Ghana

Ofori‐Boateng

Adams

Ohemeng

2020

Poverty & Public Policy

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The study examines the profile and livelihood strategies of the urban poor. Utilizing the primary data from three selected poverty prone areas in Accra, the study traces the migratory history of 216 poor urbanized youth and solicits how they cope with an urban livelihood. The findings show that respondents did not receive any formal social protection and informal support from family, and social clubs/associations were also minimal. Coping strategies adopted by these respondents included: petty trading (36.2 percent), street "kayayee" (kayaye is a local name given to head porters/truck pushers for a fee. It a common feature at the Central Business District of Accra; 25.5 percent), street hawking (12.8 percent), and truck pushing (10.6 percent). Some also get involved in illegal and immoral activities such as theft (in the case of males) and prostitution (in the case of the females). It is recommended that since most of them are school dropouts and above the age of availing themselves to the new free senior high school education being implemented by the government, both formal and informal skills (apprenticeship), and vocational training should be rigorously and diligently pursued to lift them out of poverty.

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Section: Analysis and Discussionsupporting

confidence: 92%

Coping Strategies of the Urban Poor: A Case Study From Ghana

Ofori‐Boateng

Adams

Ohemeng

2020

Poverty & Public Policy

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“…The obtained values for GRA are between 0 and 1 and they are underlying a stronger relationship among the considered values when the calculated GRA approaches 1 (Sifeng Liu et al, 2013). The evolution of the usage of the grey relational analysis over the time in different economic and social areas has been drawn recently, emphasising more its application into the practical cases encountered in economics and social sciences (Orzan et al, 2015).…”

Section: Grey Relational Analysismentioning

confidence: 94%

Grey social media engagement analysis

Delcea

2016

Grey Systems: Theory and Application

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

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“…Ref. [18] has used Grey Incidence Analysis to show the positive impact of promotion campaigns on the buyers' decision making. Ref.…”

Section: Literature Reviewmentioning

confidence: 99%

Factors behind Buying Intentions of Social Media Users in Pakistan

Sangi¹,

Samad²

2017

IJEEEE

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This Study focuses on the factors influencing buyers' intentions indulged in S-commerce in Pakistan. We empirically analyzed factors influencing buyer's intentions on social media focusing Facebook in developing countries like Pakistan. Using the basic components of TPB (Theory of Planned Behavior), we integrated No. of Likes and Comments and Suggested Posts of Facebook in basic antecedents of social norms i.e. Friends and Family as the main factors in influencing buying intentions of Facebook buyers. We also integrated Smartphones usage as an important influencing factor. With the help of econometric computer software IBM SPSS, we statistically analyzed the data collected through surveys. The results of this study show that two factors leave a great impact on buying intentions i.e. Family and Use of Smartphones. Other findings of this study underlines that Facebook is preferred for the shopping purpose as compared to websites. Majority of Buyers like to make purchases at least once a month. Females are actively involved in S-commerce in Pakistan as compared to Males. Witnessing statistical results, we conclude that using social media especially Facebook is a beneficial way for SMEs to develop as the buyers are actively involved. Revealing the answers to the core questions an SME usually encounter before entering market available on social media, this study is equally important for the business communities of Pakistan as well as China.

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Buyers’ Decisions in Online Social Networks Environment

Cited by 5 publications

References 24 publications

Coping Strategies of the Urban Poor: A Case Study From Ghana

Coping Strategies of the Urban Poor: A Case Study From Ghana

Grey social media engagement analysis

Factors behind Buying Intentions of Social Media Users in Pakistan

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