Buyers and Borrowers

Emery, Charles D.

doi:10.4324/9781315859606

Cited by 2 publications

(4 citation statements)

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“…There is a relationship between authors and publishers and I work with Bingley (1972), Maschler (2005), Legat (1991) and Mann (1971) to discuss these connections and ensuing communication problems whilst Unwin (1960), Davies and Balkwill (2011) and Dunham (2014) add their credence to the discussion. To understand the importance of book sales I utilise the thoughts of Stevens and Unwin (1939) and Latham (1966).…”

Section: V What Was the Suitability Of This Method?mentioning

confidence: 99%

“…Vanderauwera (1985) clarifies the lack of advertising of the series and archival letters support her reasoning to explain why a proportion of each print run was purchased by governments. I draw on theoretical issues of advertising as discussed by Stevens and Unwin (1939), Mann (1971), Legat (1991) and Bingley (1972) who argue whether it is necessary to advertise whilst Richardson (2007) brings to the fore the class audience of newspaper advertising which relates to the niche class of those purchasing translated literature. Joy (1974) states that there is an issue with bookshop closures in the 1960s whilst Unwin (1960), Hill (1988), Stevenson (2010) and Norrie (1982) highlight the increase in book titles on the market when the Bibliotheca Neerlandica was published.…”

Section: Research Questions and Lines Of Enquirymentioning

confidence: 99%

“…ii, The lack of consultation between living authors of the Bibliotheca Neerlandica and Heinemann I contend that there was little if no consultation between Heinemann and the living authors of the Bibliotheca Neerlandica even though Maschler (2005), Mann (1971), Legat (1991) and Dunham (2014) and Gerard Walschap (1898Walschap ( -1989.…”

Section: The Heinemann Publishing Companymentioning

confidence: 99%

“…This was at the heart of the Bibliotheca Neerlandica's sales problems because this meant that there was little reason for Heinemann to promote the volumes seriously through advertising and a lack of advertising may have contributed to lower sales figures because the public were not made aware of the existence of the series. Conversely, advertising was not always seen by publishers as the answer to author's prayers as can be seen by the following comments by Stevens and Unwin (1939), Mann (1971) and Bingley (1972).…”

Section: Sales Figures and Analysismentioning

confidence: 99%

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Exporting the Canon: The Mixed Experience of the Dutch Bibliotheca Neerlandica

Wolters¹

2020

Translating the Literatures of Small European Nations

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This chapter presents an archive-based case study of the Bibliotheca Neerlandica, a project launched in 1955 by the newly established Foundation for the Promotion of the Translation of Dutch Literary Works, which aimed to publish commercial English translations of seventeen volumes of Dutch literature, but ended abruptly in 1969 with the publication of the tenth. Through analysis of the underlying aims, the prevailing culture of literary translation, the choices of text and the notion of a ‘Dutch canon’, the structure and management of the commissioning body and the relationship with the publisher, Heinemann, the chapter provides a nuanced cautionary tale about the use of imaginative literature for cultural diplomacy. The chapter documents the breakdown of the project’s relationship with Heinemann, prompted not only by the publisher’s major commercial difficulties in the period, but also by the quality of the translations, which regularly needed review, revision and correction, and the unsuitability of the texts chosen. It highlights the negative reception of those volumes that were reviewed, which found in the texts precisely the claustrophobic provincialism that the series had been conceived to overcome.

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Section: V What Was the Suitability Of This Method?mentioning

confidence: 99%

Section: Research Questions and Lines Of Enquirymentioning

confidence: 99%

Section: The Heinemann Publishing Companymentioning

confidence: 99%

Section: Sales Figures and Analysismentioning

confidence: 99%

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Exporting the Canon: The Mixed Experience of the Dutch Bibliotheca Neerlandica

Wolters¹

2020

Translating the Literatures of Small European Nations

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Library Consumer Engagement Practices

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Korkuvi

Budu

2022

Advances in Library and Information Science

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Academic libraries over the years have adopted proven business management and marketing strategies that have enhanced service delivery and attainment of objectives. Consumer engagement activities such as online communities of library users have become an emerging trend. This chapter uses an integrative literature review to identify consumer engagement practices that libraries can adopt. The consumer engagement activities identified are enthusiasm, enjoyment, attention, absorption, sharing, learning, and endorsing. In the library context, the main consumer engagement practices relate to user engagement, a form of interaction using technologies. It is expected that the adoption of these consumer engagement activities will enhance the cognitive, affective, and behavioural engagement of library users. Consumer engagement activities have implications for promoting library value perception, benevolence perception, future patronage intention, and affective commitment.

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Buyers and Borrowers

Cited by 2 publications

References 0 publications

Exporting the Canon: The Mixed Experience of the Dutch Bibliotheca Neerlandica

Exporting the Canon: The Mixed Experience of the Dutch Bibliotheca Neerlandica

Library Consumer Engagement Practices

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