2023
DOI: 10.1108/ajems-07-2022-0295
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Buyer–seller interactions and customer satisfaction – the moderating role of COVID-19 protocols: a study of small apparel fashion enterprises in the regional shopping malls in Ghana

Solomon Tawiah Yeboah,
Yasmeen Haider,
George Amoako

Abstract: PurposeThe study explored the relationship between buyer–seller interactions and customer satisfaction in the small apparel fashion enterprises in the emerging markets. The moderating role of COVID-19 protocols implementations on buyer–seller interactions and customer satisfaction was further examined.Design/methodology/approachBuyer–seller interactions affecting customer satisfaction were divided into three constructs, namely, interactions relating to the overall customers shopping experience, smooth payment … Show more

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“…Though we are employing a DCSC framework to model the crisis cartel, it is essential to note that the study can also be extended to other industries. For instance, throughout the lockdown periods of the COVID-19 pandemic, the fashion industry experienced severe negative disruptions as consumer spending decreased, leading to surplus inventory (Huang et al, 2023;Yeboah et al, 2023) The study can also be used to analyse issues in diverse areas. For instance, with 30% of the global container trade passing through the Suez Canal, the Red Sea shipping crisis of 2024 is tremendously affecting supply chains.…”
Section: Introductionmentioning
confidence: 99%
“…Though we are employing a DCSC framework to model the crisis cartel, it is essential to note that the study can also be extended to other industries. For instance, throughout the lockdown periods of the COVID-19 pandemic, the fashion industry experienced severe negative disruptions as consumer spending decreased, leading to surplus inventory (Huang et al, 2023;Yeboah et al, 2023) The study can also be used to analyse issues in diverse areas. For instance, with 30% of the global container trade passing through the Suez Canal, the Red Sea shipping crisis of 2024 is tremendously affecting supply chains.…”
Section: Introductionmentioning
confidence: 99%