‘Buy British’: An analysis of UK attempts to turn a slogan into government policy in the 1970s and 1980s

Clayton, David; Higgins, David M.

doi:10.1080/00076791.2020.1767599

Cited by 3 publications

(3 citation statements)

References 43 publications

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“…The British COO effect How and why FMCG manufacturers choose to communicate their product's provenance is multifaceted, including consumers' engagement with it and malleable over time. For example, using a "British mark" has previously resulted in the devaluation of brands whilst possessing questionable influence upon shoppers, with manufacturers once choosing to avoid such promotional techniques (Clayton and Higgins, 2020;Vieira, 2017). The "Buy British" movement of the 1970 and 1980s instigated by the UK government to overcome the economic turmoil of the time failed to resolve the issues caused by increased globalisation and deindustrialisation, where consumers were uninfluenced in purchasing domestic goods, with attributes of British goods suffering from the stereotypical views of being unreliable or of inferior quality to foreign equivalents (Clayton and Higgins, 2020).…”

Section: The Coo Effectmentioning

confidence: 99%

“…Whilst provenance information becomes a profound and influential, yet malleable product attribute assisting consumers within their purchasing decisions, perceptions of the British brand specifically has fluctuated over time (e.g. Dyer, 2017; Clayton and Higgins, 2020). With grounding in expectancy value theory and cue selection theories, this investigation seeks to explore customer beliefs regarding the importance and wider meanings that products and brands of UK origins, including the COO label itself in communicating such attributes, offers when, through globalisation and other social or political transformations, the wider meaning and purpose of the nation state has become redefined.…”

Section: Introductionmentioning

confidence: 99%

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Reassuringly British: consumer engagement with domestic products and brands

Atkinson-Toal

2023

IJRDM

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PurposeThis paper investigates consumer engagement, evaluation and beliefs of domestic products and the influence of such associated attributes communicated via domestic COO labelling within the United Kingdom.Design/methodology/approachA visual ethnographic approach utilising the methods of autophotography and photo elicitation interviews was conducted to explore consumers' interaction with the domestic COO label and provenance advertising.FindingsThe results of photo elicitation interviews revealed both positive and negative cognitive, affective and normative implications of domestic provenance labelling of influence emerging within consumers.Research limitations/implicationsThe findings are applied to the context of the United Kingdom, with contextual limitations acknowledged of doing so. Convenience sampling limitations are also acknowledged.Practical implicationsThe findings provide UK-based FMCG manufacturers and retailers insight into the associated attributes of domestic brand and products interpreted by consumers, communicated via a COO label, to assist in their purchasing strategies.Originality/valueThis paper seeks to contribute towards the understanding of provenance labelling influence on consumers for products within the FMCGs sector, whilst specifically commenting upon attributes of reliance and influence that may assist navigation of changing priorities and national sentiments.

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Section: The Coo Effectmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Reassuringly British: consumer engagement with domestic products and brands

Atkinson-Toal

2023

IJRDM

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“…New technologies such as online information systems and the 1979 lifting of exchange controls then positioned London as a leader in foreign exchange. Clayton and Higgins explore the ‘Buy British’ programs in response to increasing globalization in the 1970s and 1980s, arguing that concerns about the quality and style of British products, rather than price, should have been the focus of the campaign. Thorsheim investigates how Britain removed an estimated 3 million tons of ferrous scrap metal from West Germany in 1945–9, which was treated as war booty rather than official reparations.…”

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confidence: 99%

Review of periodical literature for 2022: (vi) post‐1945

Paker

2024

The Economic History Review

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The periodical literature 1945-present demonstrates a variety of methodological approaches to important questions. The ever-increasing availability of data series that stretch far into the past has brought a historical flair to many papers in economics, while papers in history have increasingly abstracted away from specific case studies to broader trends. However, this focus on the long run and the bigger picture has not obscured the cleavages in society by gender, education, region, race, and class that have defined and delineated economic experiences from 1945 to the present, which are a focus of many articles. Many papers also dealt with contemporary concerns, such as the lingering impacts of the COVID-19 pandemic, disruptions to global trade, and the cost of living, at their best reminding us of the through lines from the challenges of the past to the present.Gender was a focus of articles in 2022 and was addressed from many disciplinary perspectives. Sutcliffe-Braithwaite and Thomlinson explore the feminist ideologies of working-class women in mining communities in the 1960s-1980s through oral history. They find that these women held a 'vernacular' feminism focused on autonomy and being seen as an equal to their husbands, rather than positions that emphasized economic equality such as in second-wave feminism. Barnes and Newton, use the Barclays archives to examine the introduction of uniformed female personal bankers in 1977. The objective was to make banking more accessible, counteracting elite stereotypes, but the uniformed women were sexualized in some Barclays advertising. The women working these positions, however, felt the uniforms legitimized their important role in the bank. Bargain et al. develop a theoretical model calibrated to the UK to analyse resource sharing within households. They find that a single child commands 14 per cent of household resources, with most of the children's resources taken from the woman's share of resources. The increase in women's share in household resources since the 1970s is primarily owing to a 'growing pie' rather than more equitable sharing within households.A common theme was gender gaps in economic outcomes. Jones and Kaya explore the recent gender pay gap in Northern Ireland using Oaxaca-Blinder decompositions, finding a smaller gap than in the rest of the UK but unequal returns by gender to 'productivity-related characteristics' such as educational attainment. Theodoropoulos et al. analyse linked employee-employer data 376

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Country-of-origin and competitive market dynamics: Italian biscuits and German cutlery, 1870–1920

Pirani,

Lubinski

2023

Business History

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‘Buy British’: An analysis of UK attempts to turn a slogan into government policy in the 1970s and 1980s

Cited by 3 publications

References 43 publications

Reassuringly British: consumer engagement with domestic products and brands

Reassuringly British: consumer engagement with domestic products and brands

Review of periodical literature for 2022: (vi) post‐1945

Country-of-origin and competitive market dynamics: Italian biscuits and German cutlery, 1870–1920

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