Business strategy, organizational culture, and market orientation

Abstract

This study investigates the impact of the structural adjustment program (SAP) on business practices in an emerging African country. The research instrument was based on constructs of business strategy, organizational culture, and market orientation. Compilation of the research data was achieved through in‐depth interviews and a self‐administered mail survey. The findings provide evidence of a positive influence of SAP‐induced strategies and certain culture types on the level of firm market orientation. The article concludes with a discussion on management implications as well as directions for future research. © 1998 John Wiley & Sons, Inc.

Relationship Marketing and Customer Loyalty: Evidence From the Ghanaian Luxury Hotel Industry

“…Ghana is classified as one of the only seven countries in sub-Sahara Africa with a liberalized economy (Appiah-Adu & Blankson, 1998). As a result of the implementation of International Monetary Fund and World Bank sponsored economic reforms in the early 80s, Ghana today has a stable economy, strong local currency, and a flourishing democracy in a region mostly noted for conflicts and civil wars (Mmieh & Owusu-Frimpong, 2004).…”

Exploring the antecedents of logistics social responsibility: A focus on Chinese firms

“…The measures for the five dimensions of LSR were adapted from Carter and Jennings (2002b), Zhu et al (2008c) and Carter (2005), the measures for four external pressure variables were adapted from Henriques and Sadorsky (1996) and Peng and Lin (2008), the four external pressures were measured with single item. The measures for clan organizational culture were adapted from Cameron and Freeman (1991) and Appiah-Adu and Blankson (1998). And the measures for business ethics were self-developed based on conceptualization of business ethics.…”

Alternative Positioning Strategies for Services in Ghana

“…As of the end of 2008, there were 28 banks with over 600 branches operating in Ghana (Opoku et al, ). Ghana is among the few countries in sub‐Saharan Africa that have adopted a liberalized economic policy (Appiah‐Adu & Blankson, ; “Country Report on Ghana,” ), and this is encouraging competitors into the growing sectors of the economy. As the Ghanaian economy expands, particularly in the service sector, it is logical to argue that organizations with the best competitive strategies will benefit most from the economic expansion (Hooley et al, , ; Porter, ).…”