2019
DOI: 10.1002/jsc.2287
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Business strategy and business environment: The impact of virtual communities on value creation

Abstract: The impact of new forces in the firm's business environment means that strategy and value are now delivered and captured in digital spaces occupied by virtual communities of customers. These strategic changes have made possible the sharing of value creating practices between consumers and firms, where customers are now highly influential in brand decisions. Technology has made it possible to co-opt customers directly into the product design process. Many customer facing strategy processes and practices have be… Show more

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Cited by 6 publications
(4 citation statements)
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“…Each of the three generated solutions supports a combination of interventions that could strategically intensify relationships and interactions among local actors (e.g., permanent residents of the local community; local businesses) as co‐creators of the event and destination experience. Nowadays, the consumers cannot and should not be considered as passive subjects, since they are actually active participants through their engagement in value development (Ardley & McIntosh, 2019). The application of the SDL reiterates the importance and value of the co‐creation process among destination actors rather than the product outcome, yet it further highlights the complexity of the underlying dynamics between the roles and interests of key actors (Della Corte, et al, 2018).…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…Each of the three generated solutions supports a combination of interventions that could strategically intensify relationships and interactions among local actors (e.g., permanent residents of the local community; local businesses) as co‐creators of the event and destination experience. Nowadays, the consumers cannot and should not be considered as passive subjects, since they are actually active participants through their engagement in value development (Ardley & McIntosh, 2019). The application of the SDL reiterates the importance and value of the co‐creation process among destination actors rather than the product outcome, yet it further highlights the complexity of the underlying dynamics between the roles and interests of key actors (Della Corte, et al, 2018).…”
Section: Discussionmentioning
confidence: 99%
“…The application of the SDL reiterates the importance and value of the co‐creation process among destination actors rather than the product outcome, yet it further highlights the complexity of the underlying dynamics between the roles and interests of key actors (Della Corte, et al, 2018). Such strategic changes can lead to value sharing where the event participants can substantially influence the related decision‐making (Ardley & McIntosh, 2019). Destination managers can have the ability for increasing the destination brand desirability (a high attractiveness of a brand by certain consumer categories; Phau et al, 2022) of Patras.…”
Section: Discussionmentioning
confidence: 99%
“…A key aspect of contemporary digital life is the way that various platforms can effectively bring people together. In online communities, value creation depends on the quality of the interactions shared between not only the company and the customer, but between the customer and the customer (Ardley and McIntosh, 2019). In terms of the former, one respondent points out, “I think the site has done the best to interact with its audience while being online.…”
Section: The Visitor Experiencementioning
confidence: 99%
“…At present, every organization is operating in rapidly changing and very competitive environment as per Ardley & Mcintosh (2019). They further elaborated that every company may have to face global, economics and technological changes when operating their business activities.…”
Section: Background Of the Studymentioning
confidence: 99%