Business strategies of rural shops in a peripheral region

Jussila, H.; Lotvonen, Esko; Tykkyläinen, Markku

doi:10.1016/0743-0167(92)90076-i

Cited by 32 publications

(27 citation statements)

References 4 publications

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“…In addition, channels such as mail order allow local products such as jewellery and garments to be sold to a world-wide audience. Such findings reinforce a body of work that has identified the practical constraints placed upon organisational growth through both location and scale (Binet and Wilson,1997;Jussila et al 1992). …”

Section: Island Life: Practical Considerationssupporting

confidence: 71%

“…Hjorthol (2009) maintained that shopping behaviour could be mediated by social constructs and the research did note that in the more remote island communities, retail provision reflected a 'funnical' model (Byrom et al, 2001;. The retail outlet typically had a wide product mix, a cafe, a petrol station and the potential to act as a focus for social activities (see also Jussila et al 1992). While the internet was used to source specialist foods and wines from the mainland, the local store was used for the purchase of food, staple goods and other everyday household items.…”

Section: Discussionmentioning

confidence: 99%

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The impact of internet adoption upon the shopping behaviour of island residents

Freathy

Calderwood

2013

Journal of Retailing and Consumer Services

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Despite numerous studies of on-line shopping behaviour, the impact that the internet has had upon island communities remains largely unexplored. This is despite previous research highlighting the difficulties island residents encounter when attempting to access goods and services. This qualitative, exploratory research study interviews individuals across three UK island groups and examines the extent to which on-line provision has reconfigured the purchasing behaviour of local residents. The findings confirm that internet usage is widespread and that a broad range of products are purchased on-line. However the paper maintains that these findings underplay the significance of e-retailing. The internet has had a much more profound impact upon island consumers and the benefits that are derived from on-line availability extend beyond the reconfiguration of shopping patterns. The findings illustrate that the benefits that have accrued from internet adoption have fundamentally transformed the lives of many individuals. It has acted as a liberating mechanism that has positively impacted upon domestic undertakings and socio-cultural activities.

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Section: Island Life: Practical Considerationssupporting

confidence: 71%

Section: Discussionmentioning

confidence: 99%

The impact of internet adoption upon the shopping behaviour of island residents

Freathy

Calderwood

2013

Journal of Retailing and Consumer Services

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“…Although shopping patterns are a focus of the paper, partly because of their policy signi®cance, they are set within the context of rural mobility rather than within the context of retail change. Their signi®cance is in the impact of population redistribution on the rural lifestyles and travel patterns of the UK, rather than on shopkeepers and the problems of rural retail business (Davies and Harris, 1990;Jussila et al, 1992).…”

Section: Migration and Rural Retailingmentioning

confidence: 98%

Mobility as a driver of change in rural Britain: an analysis of the links between migration, commuting and travel to shop patterns

Findlay

Stockdale

Findlay

et al. 2001

International Journal of Population Geography

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Policy-makers are concerned with issues relating commuting to service provision. To make informed judgements on such topics requires an understanding of the nature of mobility cultures. This article explores the mobility cultures of rural residents. In particular, it investigates the association between migration, travel to work and travel to shop. Log-linear analysis is used to show that the journey to work is a de®ning variable in mobility cultures and that commuting to work is likely to be associated with commuting for other activities such as shopping in the areas most favoured by migrants.

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“…Function enlargement should be compatible with prevailing patterns of retail provision. Enlarging the operational scope where a static or declining population resides may result in cannibalisation amongst local outlets and, ultimately, a decreasing retail choice (Jussila et al, 1992). If properly implemented, though, new revenue streams can be accessed.…”

Section: Mixed-merchandisingmentioning

confidence: 99%

“…Since the strategic foci of growth, adaptation, diversification and differentiation are coalescent rather than discrete, there was a rationale for the typology to be organised on the basis of location. By doing so, there is recognition that these strategies can occur simultaneously, whereas Jussila et al (1992) viewed expansion, adaptation and diversification separately. Contrasts can also be established with Byrom et al (2003) in their distinction between strategies that seek to merely ensure business continuance as opposed to those that may result in expansion.…”

Section: Rural Retail Typology By Locationmentioning

confidence: 99%

Rural retailing: a sector in decline?

Paddison

Calderwood²

2007

International Journal of Retail &Amp; Distribution Management

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Purpose -The paper reviews dynamic forms of rural retailing, by location, that have innovated through a mixture of actions leading to growth, adaptation, diversification and differentiation.Design/methodology/approach -Reviews relevant academic literature and draws upon contemporary policy-related material that details recent innovation within the sector. A rural retail typology by location is presented: retailing within market towns, village shops and stand-alone retailing forms (farm shops and speciality rural retail outlets).Findings -Since the nature together with form of what characterises dynamic and innovative rural retailing differs by location, the typology is based on the above schema. First, market towns have used growth and differentiation opportunities as strategic foci. Secondly, innovative village shops have applied strategies that seek to counter their structural weaknesses, harness the community and yield new revenue streams. Thirdly, the manner in which stand-alone retailing forms, such as farm shops together with speciality rural retail outlets, have grown and developed is reviewed.Practical implications -Reviewing dynamic forms of rural retailing allows for a greater understanding of the operational needs for success. Home (2002) cited a lack of relevant research. Examples are illustrated in Tables I and II. Originality/value -Stereotyping rural retailing is erroneous since marginalised enterprises are juxtaposed against more innovative forms. Contrary to perceptions of rural decline, the sector is multi-faceted with prospering sub-sectors. The paper focuses on these more dynamic and innovative forms of rural retailing. Much of the previous focus in this sector has been on negative issues and decline (Vias, 2004).

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Business strategies of rural shops in a peripheral region

Cited by 32 publications

References 4 publications

The impact of internet adoption upon the shopping behaviour of island residents

The impact of internet adoption upon the shopping behaviour of island residents

Mobility as a driver of change in rural Britain: an analysis of the links between migration, commuting and travel to shop patterns

Rural retailing: a sector in decline?

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