Abstract:This study explores how corporate social responsibility (CSR) managers in large companies conceive the business–society interface using a CSR paradigm heuristic model. The research applies a critical management studies perspective, adopting a qualitative approach. We analyze the speeches of 25 CSR managers from large companies representing four economic sectors of an emerging economy. The paradigmatic heuristic model proposes four perspectives regarding CSR, which include functionalist, constructivist, cultura… Show more
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