2015
DOI: 10.1016/j.indmarman.2015.02.029
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Business relationship process management as company dynamic capability improving relationship portfolio

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Cited by 73 publications
(94 citation statements)
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References 95 publications
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“…In this respect, the conclusions of the present study build a bridge to the relationship portfolio literature in industrial marketing and purchasing (see, for example, Corsaro, Fiocca, Henneberg, & Tunisini, 2013;Mitrega & Pfajfar, 2015;Ritter & Andersen, 2014). As yet, the literatures on customer asset management and relationship portfolios have developed mostly separately from each other.…”
Section: Theoretical Implicationsmentioning
confidence: 73%
“…In this respect, the conclusions of the present study build a bridge to the relationship portfolio literature in industrial marketing and purchasing (see, for example, Corsaro, Fiocca, Henneberg, & Tunisini, 2013;Mitrega & Pfajfar, 2015;Ritter & Andersen, 2014). As yet, the literatures on customer asset management and relationship portfolios have developed mostly separately from each other.…”
Section: Theoretical Implicationsmentioning
confidence: 73%
“…The search for efficiency and the globalization of markets interfere in the competitiveness of companies, causing them to look for new ways of organizing themselves (Casarotto and Pires, 1998;Puffal and Puffal, 2014;Sacomano Neto and Truzzi, 2004). Current competitive circumstances require companies to often operate at low cost, being able to innovate and Analysis of scientific production meeting market needs, delivering quality products and adapting quickly to changes in their environment (Mitrega and Pfajfar, 2015). Often, traditional companies are too rigid and fail to adapt to changes in time (Jarillo, 1993;Raposo et al, 2014).…”
Section: Interorganizational Networkmentioning
confidence: 99%
“…References [24] advocated an importance of dynamic capability in maintaining firms' competitive advantages as providing evidence that when a current relationship does not bring any more profit and becomes a burden, the firm would end up and start a new and promising one. Nowadays, the global market has become more and more uncertain due to technology development, especially in medical equipment, computer, and computer software [12].…”
Section: ) Static Modelmentioning
confidence: 99%