Business Performance Boosted: The Role of Entrepreneurial Characteristics and Startup Strategies in Bangka Belitung Islands Province

Abstract

This study aims to analyze the influence of entrepreneurial characteristics and start-up strategies in improving business performance in the Bangka Belitung Islands Province. Data collection was carried out using the survey method with in-depth interviews and questionnaires to MSMEs Entrepreneurs in Bangka Belitung Islands Province. The data analysis technique used the SEM Moderating approach with SmartPLS (Partial Least Square) software. The results indicate that entrepreneurial characteristics and the start-up strategy have a positive influence in improving MSMEs performance in Bangka Belitung Islands Province.