Business Models for Mobile Content: The Case of M-Games

MacInnes, Ian; Moneta, Janusz; Caraballo, Julio; Sarni, Dominic

doi:10.1080/101967802762553477

Cited by 41 publications

(17 citation statements)

References 3 publications

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“…These kinds of publications do not only contribute to the development of a richer knowledge base but they also expand the horizon for the mobile marketing research stream by offering innovative consumer-centric solutions packaged as mobile marketing tools. Topics of selected articles include examination of current and future applications of wireless technology and their commercial potentials (Aungst & Wilson, 2005;Malladi & Agrawal, 2002;Wen & Mahatanankoon, 2004), comparison of mobile payment solutions with other payment instruments (Ondrus & Pigneur, 2006), value propositions of location-based services and commercialization of them (Barnes, 2003a(Barnes, , 2003bHosbond & Skov, 2007;Kumar & Stokkeland, 2003;Rao & Minakakis, 2003), adoption of mobile gaming (Kleijnen, Ruyter, & Wetzels, 2004), review of mobile games research to assess the potential of mobile games as an advertising medium (MacInnes, Moneta, Caraballo, & Sarni, 2002;Salo & Karjaluoto, 2007), measuring the effectiveness of mobile direct mail coupons (Kondo & Nakahara, 2007), laying the foundations of text-message advertising (Rettie, Grandcolas, & Deakins, 2005), mobile multimedia services (Pagani, 2004), mobile multimedia advertising (Heller, 2006), text-to-screen mobile marketing (Dolian, 2008), image recognition as an opt-in method (Ramkumar, 2007), text messaging method for television voting (Becker, 2007), vehicular mobile commerce applications (Varshney, 2005), mobile TV (Bayartsaikhan et al, 2007), mobile banking (Laukkanen, 2005;Luarn & Lin, 2005;Ratten, 2008), mobile payments (Chen, 2008), mobile ticketing (Bauer, Reichardt, Exler, & Tranka, 2007) and wireless application protocol (Barnes, 2002b;Bertelè, Rangone, & Renga, 2002).…”

Section: Applicationsmentioning

confidence: 99%

Mobile marketing research: The-state-of-the-art

Varnalı

Toker

2010

International Journal of Information Management

213

127

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Section: Applicationsmentioning

confidence: 99%

Mobile marketing research: The-state-of-the-art

Varnalı

Toker

2010

International Journal of Information Management

213

127

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“…Although there has been much research on computer games (MacInnes et al 2002;Benford et al 2005), most of it has focused on games online (Sinha et al 2005;Huang and Cappel 2005;Claypool and Claypool 2006;Brun et al 2006;Pena and Hancock 2006;D'Amora et al 2006), and less attention has been given to its mobile counterpart. Therefore, a theoretical study on the characteristics of mobile games could benefit industry participants and scholars.…”

Section: Introductionmentioning

confidence: 98%

The appealing characteristics of download type mobile games

Yang

Kim

2009

Serv Bus

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As the mobile game industry enjoys continual and rapid growth in the market and becomes a major sector of the service industry, it is of great interest to examine the very features that make mobile games so fascinating and keep its players coming for more. Pinpointing more precisely the very factors that increase the attraction of games will help game makers allocate corporate resources more efficiently. In addition, a more in depth analysis of the appealing characteristics enable game producers to establish an organized strategy in developing more advanced and technologically sophisticated mobile games, and to enhance their competitive advantage. In order to find these factors, we proposed a model, analyzed empirical data, and then interpreted the results. In this study, we examined the download type mobile game to find and compare factors that cause intent to play. The suggested model has three layers. The top layer is the intent to play mobile games. The second layer, the psychological perception layer, consists of two perceptive factors: perceived enjoyment, and perceived copresence. The third layer is a technological layer, used to classify the characteristics of the mobile games content into image, communication, and attractive characteristics, all of which have relationships with perceptive factors. The study shows some interesting results and we believe the conclusion and implications of this research will be useful for mobile game scholars and industry participants.

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“…Probably, the two industries can help each other by designing technologies and business models that will offer innovative services and added value to the end-users. Along the same lines, Macinnes et al [15] report that, "the nature of mobile communications promises a substantial improvement in profitability for content developers and distributors. "…”

Section: Mobile Music Challengesmentioning

confidence: 95%

Emerging customer trends towards mobile music services

Vlachos

Vrechopoulos

2004

Proceedings of the 6th International Conference on Electronic Commerce - ICEC '04

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Elaborating on the rapid evolution of mobile entertainment services, this paper investigates customers' preferences and attitudes towards mobile music services in Europe through an exploratory research approach. The study ran in Finland, United Kingdom and Greece, targeting both music consumers and music professionals. Significant differences were observed between the three countries in terms of the importance music consumers attach to specific mobile music buying criteria and functionalities. Music consumers and music professionals evaluated the sound/image quality and the music content variety as the most important mobile music selection criteria. Ubiquity is the most attractive mobile music service for both music consumers and professionals, while content personalization is the most desired feature for music consumers and the least desired one for music professionals. However, there were no considerable differences observed between music consumers' and music professionals' attitudes towards mobile music services. The findings imply that mobile music service providers should design tailored marketing mix programs towards sufficiently meeting the needs and attitudes of local customers in the emerging mobile music industry. Finally it seems that B2B and B2C segments do not significantly differ in their preferences regarding the features and functionalities of a mobile music service. General TermsManagement, Measurement

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Business Models for Mobile Content: The Case of M-Games

Cited by 41 publications

References 3 publications

Mobile marketing research: The-state-of-the-art

Mobile marketing research: The-state-of-the-art

The appealing characteristics of download type mobile games

Emerging customer trends towards mobile music services

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