“…By analyzing technology development strategies in an AgTech startup, this paper attempted to fill a gap in the literature, given the scarcity of documented similar experiences from developing countries. Such scarcity of academic case studies exploring these themes is, on the one hand, influenced by the reluctance of entrepreneurs in providing information revealing details of the technological approaches underlying their business models (Botelho and Almeida, 2010;Alves, et al, 2018), and on the other hand, by the difficulties of reproducing the findings of a single case study based on exploratory research (Edmondson and McManus, 2007). As regards the first aspect, the company founder is one of the authors of this paper, which guarantees accountability of the information and data disclosed in connection with this research.…”