Business Model Innovation Roadmapping: A Structured Approach to a New Business Model

Design of a Software Tool Supporting Orientation in the Context of Digital Transformation

“…In recent years, technology roadmaps have been combined with business model tools (cf. [16]) in various ways (e.g., [44]- [46]). A technology roadmap is a flexible technique to support technology and business strategy planning [45], [47].…”

“…Despite there is no commonly accepted technology roadmap type or methodology [44], [47], the concept technology roadmap structures and visualizes a range of elements grouped into different layers (e.g., technology, product, and market) along a particular timeline [47], [48]. Due to its flexibility, technology roadmaps can be applied for a plethora of strategic purposes [47], such as visualization for business model innovation [46], [49]. For instance, Schaller et al [46] developed a business model innovation roadmapping canvas with three layers (i.e., activities, business model, and market) and four timeframes (i.e., initial situation, short-term, mid-term, and long-term).…”

“…Due to its flexibility, technology roadmaps can be applied for a plethora of strategic purposes [47], such as visualization for business model innovation [46], [49]. For instance, Schaller et al [46] developed a business model innovation roadmapping canvas with three layers (i.e., activities, business model, and market) and four timeframes (i.e., initial situation, short-term, mid-term, and long-term). Thus, technology roadmaps are appropriate to compensate for the lack of dynamics in business model frameworks as they visualize the transition from current to future states [15], [20].…”

“…For the design of the roadmap, a simplified single-layered technology roadmap with different timeframes (cf. [46]) was considered appropriate to organize digitalization ideas (DPG2). Furthermore, we identified the need to enable the integration of external supporters into the tool's workflow.…”

A Bibliometric Review of the Knowledge Base for Innovation in Sustainable Development

“…Innovation can be categorized in different ways, i.e., source of value creation [30], types of innovation [31], subject of innovation [32], content of innovation [33], classification of innovation [34], and through different aspects, i.e., perspectives or levels [35], degree of innovativeness [32], and origins of innovation [31,35]. Furthermore, an innovation can concern a product or service, a process, a new supply source, a new market, or a new way of how to organize the business [30,31,[33][34][35][36].…”