Business model innovation in circular start-ups: Overcoming barriers in the circular plastics economy
Fernando C Lit,
Josephina CCM Huijben,
Myriam MAH Cloodt
et al.
Abstract:Circular start-ups (CSUs) are crucial for implementing a circular economy; yet, little research has been undertaken on the specific barriers they face. Through a case study of CSUs in the Dutch plastics industry, we identify several key barriers encompassing technology dependence, poor credibility, constrained resources, collaboration challenges, lack of knowledge and inadequate institutional support. Additionally, we highlight four success factors (SFs) that enable CSUs to compete in circular plastics: circul… Show more
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