“…However, most firms are still questioning how they can adjust their existing business models or create new business models for CE (Urbinati, Chiaroni, & Chiesa, ). In this regard, some scholars have contributed to the literature (Bocken, de Pauw, Bakker, & van der Grinten, ; Linder & Williander, ; Pieroni, McAloone, & Pigosso, ). Notably, Inigo, Albareda, and Ritala () examined how firms build and draw new organizational capabilities, routines, and processes to identify, design, and develop business model innovation for sustainability.…”