“…Regardless of their knowledge of business management principles, different company actors may effectively contribute to suggesting new sustainability‐related insights from other viewpoints (e.g., technical, commercial, administrative, logistical, as citizens/users). To this end, their understanding overcomes potential managerial cognition limits by taking advantage of the described supportive approach, which draws on agile visual management tools, such as the SBM Canvas, the SDG Impact Assessment tool, and the Gap Frame (Eppler & Platts, 2009; Eriksson & Fundin, 2018; Jin et al, 2021; Knight & Paroutis, 2019; Paroutis et al, 2015). The illustrative application sheds light on how to implement the approach, as it provides insight to companies about the robust and structured integration of the SDGs into business model innovation aimed primarily at generating optimized positive contributions.…”