“…One of the emerging directions on BMI research focuses on the impact of BMI on sustainability (Massa & Tucci, 2013;Stubbs & Cocklin, 2008) and circular economy (Lewandowski, 2016;Mentink, 2014). The other, already much more recognized pertains to open innovation (Chesbrough, 2013), which requires the adoption of new, open business models (Aranha, Abudd, Garcia, & Corrêa, 2015;Chesbrough, 2007Chesbrough, , 2010.…”