Business Model Design Using Lean Canvas-Based on Culinary and Crafts Startup at Super Priority Tourism Destinations in North Minahasa District

Abstract

This study aimed to determine the application of Lean Canvas to the development of Culinary and Gift & Souvenir SMEs in Likupang as a super priority tourism destination in North MinahasaRegency. A startup is an organization designed to find new business models to earn big profits. According to forbes.com, there are 90 % startups failed in their business due to many reasons such as failure in predicting market needs, internal conflicts, running out of funds, team disharmony and poor corporate patterns. A startup is an organization designed to create a product or service under uncertain conditions. Successful startups do not come from successful predecessors but can be learned and can be taught. The purpose of this study was to design a lean canvas business model that is suitable for SMEs in North Minahasa Regency then determine the Canvas Business model map for Culinary SMEs and Souvenir SMEs after that explain the use of the Canvas Business Model for Culinary SMEs and Souvenir SMEs. Culinary SMEs and Souvenir SMEs as one of the pioneers in the food and beverages as well as souvenirs and giveaways offer convenience and provide marketing that has been provided by using Lean Canvas in determining ideas and documentation in stepping and deciding the target market so that it will make SMEs and also customers from these SMEs will get a lot of convenience and save more costs. The application of business models such as Business Model Canvas and Lean Canvas in startups Culinary SMEs and Souvenir SMEs aims to represent the operation of company and it can illustrate the relationship from technology developers that can generate economic value. Lean Canvas is more problem-focused and as a tool for simplifying and documenting business models and measuring progress in the business.

Introducing Lean Canvas: an Assistance for SMKN 3 Tuban Students in Composing Business Plan

“…This conclusion is drawn from a comparison of the Business Model Canvas and Lean Canvas business models. Besides, there were some other researches conducted related to Lean Canvas, including (Suharto, 2022), (Walansendow et al, 2022), (Amran et al, 2023), (Hardjanti et al, 2021), (Soelaiman et al, 2021), (Soelaiman et al, 2021), (Ie & Kezia, 2022), (Edalmen & Nuringsih, 2023), (Tristiyanto, dkk., 2020), Sylvia, dkk., 2023), (Ojasalo & Ojasalo, 2015a), Aransyah, dkk. 2023), (Moshood, DKK., 2022), (Voelpel, DKK., 2005), (Zot And Amit, 2007), (Zoot and Amit ( 2008), (Ojasalo & Ojasalo, 2015b), (Ojasalo & Ojasalo, 2015c) An assistance conducted by (Hardjanti et al, 2021) discussed a community outreach initiative organized by the Research and Community Engagement Institute of Universitas Islam "45" Bekasi in Tegal Alur Village, West Jakarta.…”

“…This conclusion is drawn from a comparison of the Business Model Canvas and Lean Canvas business models. Besides, there were some other researches conducted related to Lean Canvas, including (Suharto, 2022), (Walansendow et al, 2022), (Amran et al, 2023), (Hardjanti et al, 2021), (Soelaiman et al, 2021), (Soelaiman et al, 2021) also (Ie & Kezia, 2022) An assistance conducted by (Hardjanti et al, 2021) discussed a community outreach initiative organized by the Research and Community Engagement Institute of Universitas Islam "45" Bekasi in Tegal Alur Village, West Jakarta. The main objective of the project was to offer guidance to homemakers, the Family Welfare Movement (PKK), youth associations, and small and mediumsized enterprises (UMKM) on initiating financially viable ventures.…”