Business logics: co-option of media discourse by pro-market arguments in the case of Nokia in Finland

Kingdom of Nokia: How a Nation Served the Needs of One Company

“…Janne Tienari, Eero Vaara and Niina Erkama, economic researchers, noted this in their analysis of the discourse around Nokia in the newspaper Helsingin Sanomat: they found numerous framings where the global free market and neoliberalism was glorified (Tienari et al 2007). Other researchers confirm the conclusion that mainstream media such as Helsingin Sanomat were by and large in favour of a pro-market logic derived from the Nokia discourse (Poutanen 2019). The possibility that Nokia would move its head office out of Finland was discussed widely at the end of the 1990s.…”

“…It also looks at the other side of the coin, a Nordic welfare state dependent on one field of technology and the special interests of one dominant actor with an Anglo-Saxon business mindset. In that context, ideas and argumentation associated with the welfare state have given way to a pro-market business discourse associated with neoliberal ideology (Poutanen 2019).…”

Obfuscating systemic racism: A critical policy discourse analysis on the operation of neoliberal ideas in media representation of a school district state takeover

“…As media simultaneously describes and promotes ideological hegemony, this study focused on deliberation present in media sources as the genre (Fairclough & Fairclough, 2012). Since media acts as a brokering agent that connects the multiple actors in policy ecosystems (Yanovitzky & Weber, 2019), CPDA provided a method for examining the relationship between social structures, practices, and events described in the media, as well as the argumentative frames described and developed within them (Chouliaraki & Fairclough, 1999, as cited in Fairclough & Fairclough, 2012Poutanen, 2019). Within the framework of CPDA, the media investigation turned specific attention to both the historical and contemporaneous contexts of the issues of race, class, and the interposition of levels of government.…”

“…Within the framework of CPDA, the media investigation turned specific attention to both the historical and contemporaneous contexts of the issues of race, class, and the interposition of levels of government. Following Poutanen (2019) and Fairclough and Fairclough (2012), the focus on argumentative discourse analysis offers a framework for understanding the competing argumentative structures.…”

“…Further, analysis of media portrayal of the LRSD takeover supports additional understandings about how the media mirrors societal assumptions about education. Focusing analysis on the argumentative discourse allows for an examination of how media, and the actors quoted within the media articles: (1) provided information to support the arguments; (2) critically reflected on other potential framing options; and (3) gave opportunity for argumentation by representing different voices and perspectives (Poutanen, 2019). Furthermore, critical analysis of media offers "a principled way of criticizing powerful arguments that are not easily challenged, arguments that draw on dominant discourses and ideologies," which paint the opposing argumentative frame "as being grounded in unreasonable and rationally indefensible values and goals" (Fairclough & Fairclough, 2012, p. 81).…”