Business Intelligence for E-commerce: Survey and Research Directions

Ferreira, Tânia; Pedrosa, Isabel; Bernardino, Jorge

doi:10.1007/978-3-319-56535-4_22

Cited by 10 publications

(8 citation statements)

References 16 publications

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“…In addition, e-commerce has led to the globalisation of business at a relatively low cost and has increased the effectiveness and efficiency of both external and internal communications increasing competitiveness (Ferreira et al, 2017;Mahajan and Agarwal, 2015). However, it is not exclusively business that is favoured by this new commercial technique.…”

Section: Conceptual Background and Hypothesesmentioning

confidence: 99%

“…Consumers can carry out commercial transactions at any time of the day, anywhere in the world, and from any device (Hernández-Rodríguez and Cano-Flores, 2017). It also allows potential buyers to compare products between different digital trading platforms as they can access a large range of supplier catalogues, prices and conditions (Ferreira et al, 2017).…”

Section: Conceptual Background and Hypothesesmentioning

confidence: 99%

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A cross-cultural analysis of perceived product quality, perceived risk and purchase intention in e-commerce platforms

Rosillo-Díaz

Blanco-Encomienda

Crespo‐Almendros

2019

JEIM

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Purpose While there have always been cultural differences between countries and between individuals, the virtualisation of markets is rendering the impact of these differences even more salient. There is clear evidence that cultural dimensions are relevant in the adoption and use of e-commerce. The purpose of this paper is to analyse the significant effects of individual cultural dimensions on perceived product quality, perceived risk and purchase intention in e-commerce platforms. Design/methodology/approach A questionnaire was developed to serve as a tool of measurement. A confirmatory factor analysis was conducted to examine whether all the indicators for the constructs are reliable. A multiple regression analysis was carried out to test the hypotheses. Findings The results reveal that, in the case of e-commerce platforms, the cultural dimensions uncertainty-avoidance and collectivism exert a significant influence on perceived product quality, perceived risk and purchase intention. Research limitations/implications The present study is based on real well-known e-commerce platforms which could have influenced the responses of the sample due to potential past experiences of use. An experimental design based on fictitious platforms could offer more objective findings. Practical implications This research contributes to the understanding of e-commerce and the behaviour of consumers during online purchasing, taking into account the cultural differences that may exist between them. Originality/value The literature on individual cultural dimensions – that is, non-national cases – and the variables analysed in the present study suffers from great limitations. This study complements a growing interest in analysing the individual cultural dimensions and their effects on the sphere of e-commerce, specifically on perceived product quality, purchase intention and perceived risk during browsing, measured in terms of the six types of risk prevalent in e-commerce platforms.

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Section: Conceptual Background and Hypothesesmentioning

confidence: 99%

Section: Conceptual Background and Hypothesesmentioning

confidence: 99%

A cross-cultural analysis of perceived product quality, perceived risk and purchase intention in e-commerce platforms

Rosillo-Díaz

Blanco-Encomienda

Crespo‐Almendros

2019

JEIM

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“…1. Phase invariance: the first property, shown in Figure 3, demonstrates that there are not variations in the spectral pattern in case of a value translation 3 . More formally, it is one of the phase properties of the Fourier transform [50], i.e., a shift of a time series in the time domain leaves the magnitude unchanged in the transformed-domain [50].…”

Section: Exploited Fourier Propertiesmentioning

confidence: 99%

“…In the context of the advantages in terms of sustainability offered by the Ecommerce environment [3], where the great offer of goods and services allows people to choose those that respect this criterion, helped by the vast amount of information on the Internet, the fraud detection systems represent an instrument around which the interests of many economic entities revolve.…”

Section: Introductionmentioning

confidence: 99%

Evaluating the benefits of using proactive transformed-domain-based techniques in fraud detection tasks

Saia

Carta

2019

Future Generation Computer Systems

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The exponential growth in the number of E-commerce transactions indicates a radical change in the way people buy and sell goods and services, a new opportunity offered by a huge global market, where they may choose sellers or buyers on the basis of multiple criteria (e.g., economic, logistical, ethical, sustainability, etc.), without being forced to use the traditional brick-and-mortar criterion. If, on the one hand, such a scenario offers an enormous control to people, both at private and corporate level, allowing them to filter their needs by adopting a large range of criteria, on the other hand, it has contributed to the growth of fraud cases related to the involved electronic instruments of payment, such as credit cards. The Big Data Information Security for Sustainability is a research branch aimed to face these issues in relation to the potential implications in the field of sustainability, proposing effective solutions to design safe environments in which the people can operate and by exploiting the benefits related to new technologies. The fraud detection systems are a significant example of such solutions, although the techniques adopted by them are typically based on retroactive strategies, which are incapable of preventing fraudulent events. In this perspective, this paper aims to investigate the benefits related to the adoption of proactive fraud detection strategies, instead of the canonical retroactive ones, theorizing those solutions that can lead toward practical effective implementations We evaluate two previously experimented novel proactive strategies, one based on the Fourier transform, and one based on the Wavelet transform, which are used in order to move the data (i.e., financial transactions) into a new domain, where they are analyzed and an evaluation model is defined. Such strategies allow a fraud detection system to operate by using a proactive approach, since they do not exploit previous fraudulent transactions, overcoming some important problems that reduce the effectiveness of the canonical retroactive state-ofthe-art solutions. Potential benefits and limitations of the proposed proactive approach have been evaluated in a real-world credit card fraud detection scenario, by comparing its performance to that of one of the most used and performing retroactive state-of-theart approaches (i.e. Random Forests).

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“…Uma das principais diferenças entre lojas online e físicas é a falta de feedback sensorial imediato sobre a adequação e a sensação de um produto [8]. E, para muitos, esse é um grande impedimento ao maior desenvolvimento do comércio eletrónico de moda [19]. Assim, informar a medida do corpo ajuda a que o cliente seja capaz de comparar com maior precisão as suas próprias medidas com as da modelagem utilizada pela marca na fabricação de determinada peça.…”

Section: Introductionunclassified

Customer Experience Personalization in Fashion e-Commerce Through Virtual Fitting Rooms

Sartortt

Bernardino

Pedrosa

2020

2020 15th Iberian Conference on Information Systems and Technologies (CISTI)

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Business Intelligence for E-commerce: Survey and Research Directions

Cited by 10 publications

References 16 publications

A cross-cultural analysis of perceived product quality, perceived risk and purchase intention in e-commerce platforms

A cross-cultural analysis of perceived product quality, perceived risk and purchase intention in e-commerce platforms

Evaluating the benefits of using proactive transformed-domain-based techniques in fraud detection tasks

Customer Experience Personalization in Fashion e-Commerce Through Virtual Fitting Rooms

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