“…Several contributions to the literature (Greve 2003a(Greve & 2010Haleblian & Rajagopalan, 2005;Lant, Milliken, & Batra, 1992;Lant & Shapira, 2008;Milliken & Lant, 1991) have shown adaptation following performance feedback occurs in many organizational aspects, such as goal setting, expectation formation, evaluating alternative courses of action, as well as actual and impactful changes to Inconsistency in Performance Feedback and R&D Investment Change 5 organizational structures, procedures and strategies. A few studies have already investigated how performance feedback affects R&D yielding an empirical baseline we build on and advance (Chen, 2008;Chen & Miller, 2007;Greve, 2003b;Salge, 2011;Vissa, Greve, & Chen, 2010). We discuss these studies in detail in our theory section and demonstrate that in sum they amount to a partial insight into R&D investment decision-making.…”