“…Ács, Autio, & Szerb, ; Simón‐Moya, Revuelto‐Taboada, & Guerrero, ). Stakeholders, such as customers, non‐governmental organisations, or the media, demanding that firms integrate sustainability considerations into their core businesses can be another important motivational factor (Amankwah‐Amoah et al ; Hörisch, Freeman, & Schaltegger, ; Schaltegger, Hörisch, & Freeman, ). And on the individual level, personal values such as altruism, universalism, or benevolence can drive sustainable entrepreneurship (Breuer & Lüdeke‐Freund, , ).…”