Business and Social Reputation: Exploring the Concept and Main Dimensions of Corporate Reputation

Castro, Gregorio Martín de; López, José Emilio Navas; Sáez, Pedro López

doi:10.1007/s10551-005-3244-z

Cited by 138 publications

(93 citation statements)

References 36 publications

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“…Likewise, Garberg and Fombrun (2006) view reputation gain as a relevant and prominent outcome of CSR programs. CR gained through CSR activities has strategic value for a firm (e.g., de Castro et al 2006) as it is significantly associated with its financial performance (Pfarrer et al 2010). In support of these arguments, Brammer and Pavelin (2006) report that social performance amplifies the effect of CR, although this effect varies both across actors and within sectors across the various types of social performance.…”

Section: Corporate Social Responsibility and Corporate Reputationmentioning

confidence: 96%

Investigating the mediating role of corporate reputation on the relationship between corporate social responsibility and multiple stakeholder outcomes

et al. 2014

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Arıkan, Esra (Dogus Author), Kantur, Deniz (Dogus Author), Maden, Ceyda (Dogus Author), Telci, Emine Eser (Dogus Author)In today’s highly volatile environment, companies strive to leverage the perceptions of their multiple stakeholders more than ever before with the aim to build a sustainable competitive advantage. Accordingly, corporate social responsibility and corporate reputation concepts are of vital importance for both academicians and practitioners, concerning their potential impact on internal and external stakeholders. Recognizing the intensified significance of a multi-stakeholder perspective, the current study attempts to contribute to the literature through examining the mediating role of corporate reputation on the relationship between corporate social responsibility and various outcomes of customers, employees, and investors as the key stakeholders. Based on a reputational ranking of companies conducted by a national magazine since 2001, nine companies were selected from service and manufacturing industries and an online questionnaire was conducted to a multi-stakeholder sample consisting of customers, employees and investors. The results showed that corporate reputation fully mediates the relationship between corporate social responsibility and organizational commitment, employee satisfaction, investor loyalty, purchase intention, and intention to seek employment. On the other hand, there existed partial mediation on the relationship between corporate social responsibility and customer perceived value, customer satisfaction, customer loyalty, customer switching cost, customer commitment, turnover intention, intention to invest, and intention to spread word-of-mouth. The results have important implications for practitioners who seek to manage their relationships with multiple stakeholders through their engagement in corporate social responsibility activities and efforts to enhance their companies’ reputational status

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Section: Corporate Social Responsibility and Corporate Reputationmentioning

confidence: 96%

Investigating the mediating role of corporate reputation on the relationship between corporate social responsibility and multiple stakeholder outcomes

et al. 2014

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“…It is socially complex and intangible, highly specific to each organisation and part of a process of "social legitimization" of the organisation (Martin de Castro et al, 2006). There is also an historical aspect (Hall, 1992;Yoon et al, 1993).…”

Section: Notions Of Reputationmentioning

confidence: 99%

Reputation and ethical behaviour in a crisis: predicting survival

Watson

2007

Journal of Communication Management

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Purpose -The purpose of this paper is to explore the interrelation of reputation with corporate performance in a crisis and consider the factors that make up the balance between strong recovery, bare survival and failure. The emphasis is on corporate communication and corporate governance. Design/methodology/approach -The current debate on reputation and the validity of the term reputation management is reviewed and cases studies from Australia and the UK are examined. Findings -The paper finds that, in the case studies, poor management, unethical practices, a lack of engagement with customers and other stakeholders, indifferent or aggressive performances by CEOs and lack of preparedness for crisis communication severely or terminally affected the organisations. It identifies a new reputational factor of predictability and considers why some organisations survive a crisis that has strong negative ethical dimensions while others fail. Originality/value -This paper scrutinises existing concepts of reputation and reputation management and finds that they are not able to predict recovery, survival or failure of organisations. A new definition of reputation is put forward and the factor of predictability is emphasised in proposals for new applied theory.

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Section: Discussionmentioning

confidence: 99%

“…In addition to this, corporate reputation is defined as intangible resources of the company by leading competitive advantage (De Castro et al, 2006;Pfarrer et al, 2010;Chun, 2005;Deephouse, 2000;Schnietz and Epstein, 2005). Whereas there are many descriptions to explain corporate reputation in the literature, these definitions varies rather because of the fact that there are ideas for reputation an image that it covers the other one (Gotsi and Wilson, 2001).…”

Section: Introductionmentioning

confidence: 99%

Kurumsal Yönetim, Kurumsal Sürdürülebilirlik ve Kurumsal İtibar Arasındaki İlişki: Borsa İstanbul

Taşkirmaz¹,

Bal²

2017

Yönetim Ve Ekonomi: Celal Bayar Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi

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Business and Social Reputation: Exploring the Concept and Main Dimensions of Corporate Reputation

Cited by 138 publications

References 36 publications

Investigating the mediating role of corporate reputation on the relationship between corporate social responsibility and multiple stakeholder outcomes

Investigating the mediating role of corporate reputation on the relationship between corporate social responsibility and multiple stakeholder outcomes

Reputation and ethical behaviour in a crisis: predicting survival

Kurumsal Yönetim, Kurumsal Sürdürülebilirlik ve Kurumsal İtibar Arasındaki İlişki: Borsa İstanbul

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