Business analytics maturity of firms: an examination of the relationships between managerial perception of IT, business analytics maturity and success

Chen, Lei‐da; Nath, Ravi

doi:10.1080/10580530.2017.1416948

Cited by 29 publications

(30 citation statements)

References 33 publications

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“…Different authors and consulting groups propose different analytics maturity models/frameworks in order to reach a predefined analytical maturity level. In the literature, one of the latest research representing a summary of the existing analytics maturity models is one of Chen and Nath (2018). According to their research, numerous maturity models have emerged recently, following the proliferation of the predictive analytics tools development.…”

Section: Methodology and Resultsmentioning

confidence: 99%

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The Development and Implementation of the Integrated Marketing Communications Concept

Čikošev¹

2019

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Understanding consumers’ needs implies creating adequate offering, which leads to good and sustainable relations over time. Consumers, under the influence of (new) technologies change their habits, attitudes and behavior in usage of certain product or service as well as the way they communicate. The objective of this paper is to analyze the effects of created communication on brand through developing IMC model. Taking into account consumers’ demographic structure, not only the points at their path to purchase, usage or recommendation, the effects among different groups will be analyzed. Questions that are important for this paper are about awareness of brands in the category, noticeablity of certain ways of communication, and the influence of that communication on behavior is measured. The ultimate goal of every communication is sales and repeated sales, but in that process potential users should be introduced to brand, create need and want to use that brands, to be satisfied, loyal and be it’s ambassadors. Beside usage of the results of primary research, desk method of collecting and analyzing is also used, in order to have detailed insight of certain aspects that are related to the objective of this paper. The results of conducted research indicate that implementation of integrated marketing communications leads to additional sale and better brand positioning, as well as company positioning in the market. Additionally, effective integrated communications positively influence brand positioning and consumers ‘satisfaction is in positive relation with repeated purchase of the brand.

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Section: Methodology and Resultsmentioning

confidence: 99%

“…According to their research, numerous maturity models have emerged recently, following the proliferation of the predictive analytics tools development. Chen and Nath (2018) suggest that business analytics maturity models can be categorized by the following determinants: technology, organization, capability, and impactfocused.…”

Section: Methodology and Resultsmentioning

confidence: 99%

The Development and Implementation of the Integrated Marketing Communications Concept

Čikošev¹

2019

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“…According to Raguseo (2018), BA adoption enables an organization to achieve strategic, transactional, and informational benefits. The perception of managers towards the probable benefits from innovation adoption influences the adoption decision in organizations (Chen and Nath 2018;Lai et al 2018;Low et al 2011;Premkumar et al 1994;Verma and Bhattacharyya 2017).…”

Section: Perceived Benefitsmentioning

confidence: 99%

Business Analytics Adoption in Firms: A Qualitative Study Elaborating TOE Framework in India

Kumar

Krishnamoorthy

2020

JGBC

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The adoption of business analytics (BA) in emerging countries, such as India is growing significantly over the last few years. However, the research on technological capabilities and BA adoption is scant in the context of emerging countries. There is a need to understand the capabilities needed for managing BA technology in organizations in India. The purpose of this study is to investigate the factors influencing BA adoption in firms in India. The study is based on the TOE (technological, organizational, environmental) framework in combination with perceived benefits of BA adoption. The study uses thematic content analysis of the primary data collected through semi-structured interviews from senior management personnel's in organizations. Some of the major factors validated from this study are perceived benefits, organizational data environment, technology assets, and competitive pressure. The study finds data quality and human resources competency with BA skills as specific challenges for organizations in India. The findings of this study can be useful for the organizations to develop their BA practices to differentiate from the competition. This study contributes to the existing knowledge on BA adoption and would facilitate future researches on higher level BA capabilities on the elements of management of technology (MoT) framework.

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“…The impact of BI-BPM alignment on organizational performance is discussed by Ladeira et al (2016) who explain that both business process orientation and analytical capabilities affect organizational performance. Similarly, Chen and Nath (2018) suggest that the integration of business analytics into business processes can lead to improvements in organizational performance. Furthermore, Cao and Duan (2017) conclude that greater affinity between the BI and organizational processes can increase the efficiency of data-driven decision-making, thereby positively influencing organizational performance.…”

Section: The Alignment Of Business Intelligence and Business Process mentioning

confidence: 99%

Business intelligence and organizational performance

Glavan

Vukšić

Bach

et al. 2020

BPMJ

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PurposeOrganizations introduce business intelligence (BI) to increase their performance, but often, this initiative is not aligned with the business process management (BPM) initiative, which also aims to improve organizational performance. Although some findings from the literature indicate that BI implementation has a positive impact on organizational performance, the impact seems to be indirect. Therefore, the purpose of this study is to enhance the understanding of how BI maturity is translated into organizational performance. Alignment of BI and BPM initiatives seems one possible way for creating business value with BI, particularly because BI enables process performance measurement and management, which allows the BI initiative to become more business focused.Design/methodology/approachA questionnaire was prepared and used to collect data in Croatian and Slovenian organizations with more than 50 employees. A BI–BPM alignment measurement instrument was developed for the purpose of this study using the recommended process of scale development and validation. A total of 185 responses were analyzed by the structural equation modeling technique.FindingsOur results provide evidence that the effect of BI on organizational performance is fully mediated by alignment of BI and BPM initiatives, and therefore, BI business value can be generated through the use of common terminology and methodologies, as well as a strong communication between BI and BPM experts, managers and teams in order to coordinate the two initiatives.Originality/valueThis study has responded to the call for better understanding of how the impact of BI on organization performance is realized. It confirmed that BI and BPM initiatives should be aligned in order to give BI a business value.

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Business analytics maturity of firms: an examination of the relationships between managerial perception of IT, business analytics maturity and success

Cited by 29 publications

References 33 publications

The Development and Implementation of the Integrated Marketing Communications Concept

The Development and Implementation of the Integrated Marketing Communications Concept

Business Analytics Adoption in Firms: A Qualitative Study Elaborating TOE Framework in India

Business intelligence and organizational performance

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