“…Big Data Analytics (BDA) has been described as the set of applications and tools that provides more knowledge to improve the quality and relevance of the information used in decision making (Portela, Lima, & Santos, 2016). In the last decade, a large number of studies have been reported in the field of Big Data Analytics (Angalakudati et al, 2014;Bronzo et al, 2013; *Correspondence: Korina Katsaliaki, International Hellenic University, 14th km Thessaloniki-N.Moudania 57001, Thessaloniki, Greece. E-mail: k.katsaliaki@ihu.edu.gr Chen, Chiang, & Storey, 2012 etc.…”