“…The debate on the SDGs is not new, regarding how they were defined (Sexsmith & McMichael, 2015; Weber, 2017), their efficacy or viability (Diaz-Sarachaga, Jato-Espino, & Castro-Fresno, 2018), the potential problems related to the role of companies in the SDG’s implementation (Scheyvens, Banks, & Hughes, 2016), among other issues. Recently, two Nature ’s editorials, the first called “Time to revise the Sustainable Development Goals” (2020), followed by another called “Recalibrating the SDGs” (2021), highlight the need for fresh approaches for dealing with the SDGs (Sachs, Schmidt-Traub, Mazzucato, Messner, Nakicenovic, & Rockström, 2019). Management research can also strongly contribute to this debate.…”