2022
DOI: 10.47405/mjssh.v7i2.1302
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Bumiputera Graduate Entrepreneurs in Describing Social Status and Their Social Status Attainment Experience

Abstract: Social status is essential to every individual whether they may or may not be aware of it and admit the importance of social status in their lives. Even in the case of Bumiputera graduates entrepreneurs, they acknowledged that social status is beneficial in businesses although some of them were reluctant to admit the importance of social status. That is not surprising because the Bumiputera has a culture of communicating indirectly. Being too honest is considered insensitive or rude. Interviews with seven Bumi… Show more

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