Building the Virtual Dancefloor: Delivering and Experiencing House Music Events in the Time of COVID-19
Alex W. Grebenar
Abstract:The COVID-19 pandemic and its consequent social lockdowns necessitated an immediate cessation of events, replaced entirely by virtual events—a concept present in the existing events literature, but one not fully conceptualised. This article explores the virtual event experience during the pandemic through the lens of a case study, Love to Be events, a long-established house music brand which produced a series of successful virtual events during the lockdowns and beyond. This research also offers discussion on … Show more
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