Big Data in Small Business 2021
DOI: 10.4337/9781839100161.00009
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Building small business utopia: how artificial intelligence and Big Data can increase small business success

Abstract: Alex hears a chime, looks up from her espresso machine, and glances at the clock. Her coffee shop opens for the day in half an hour. As she finishes steaming her milk, she leans over to check her phone and investigate the source of the sound. It's a notification from her Small Business Insights dashboard: "Alex, it's time to order new water filters, descaling powder, and cleaning tablets for your annual spring cleaning." Alex walks over to the café's counter and consults her dashboard. She clicks the reminder … Show more

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