“…Nevertheless, essentially all ENGOs utilize some form of digital technology [41], particularly larger established ENGOs [44]. Some general preferences can also be seen in their digital practices, including the use of monologic technologies [45 ], new media pragmatism, and a convergence of online and offline practices.…”
Section: The Uses Of Digital Technology Among Engosmentioning
confidence: 99%
“…Monologic communication refers to the one-directional use of technology which does not allow for user interaction [45 ]. Monologic communication has been predominant within traditional broadcast media as well as Web 1.0.…”
Section: The Uses Of Digital Technology Among Engosmentioning
confidence: 99%
“…Web 2.0 applications allow for two-way communication and have emerged in the last decade with platforms such as Facebook and Twitter. Although these new media now allow for two-way or 'dialogic' communication, it seems that many ENGOs have not quickly made great use of those features, keeping largely to a more traditional broadcast approach [45 ].…”
Section: The Uses Of Digital Technology Among Engosmentioning
confidence: 99%
“…Nevertheless, more recently the use of dialogic tools has been seen to increase [42 ,52], even in non-post-industrialized countries. For example, a recent survey of Turkish ENGOs found that 75% had at least the capability for user-response [45 ]. This suggests that the increased use of dialogic digital tools is now being reflected in use by ENGOs, but generally they were no longer digital trailblazers.…”
Section: The Uses Of Digital Technology Among Engosmentioning
Please cite this article in press as: Nulman E, Ö zkula SM: Environmental nongovernmental organizations' digital media practices toward environmental sustainability and implications for informational governance, Curr Opin Environ Sustain (2015), http://dx.This paper reviews the literature on environmental nongovernmental organizations' (ENGOs') digital communication practices in the context of the growing use of digital technology in the public and political sphere. Specifically it explores the existing and potential uses of digital tools in information flows across a range of stakeholders and publics by ENGOs while paying attention to the processes and determinants of those practices. The review spans a crosssection of Global North and South ENGOs to understand the contextual factors of digital technology use, and assess the implications for a move from conventional to informational governance. We find that ENGOs are not utilizing digital technologies in advanced ways, curbing the speed at which informational governance is replacing conventional governance.
“…Nevertheless, essentially all ENGOs utilize some form of digital technology [41], particularly larger established ENGOs [44]. Some general preferences can also be seen in their digital practices, including the use of monologic technologies [45 ], new media pragmatism, and a convergence of online and offline practices.…”
Section: The Uses Of Digital Technology Among Engosmentioning
confidence: 99%
“…Monologic communication refers to the one-directional use of technology which does not allow for user interaction [45 ]. Monologic communication has been predominant within traditional broadcast media as well as Web 1.0.…”
Section: The Uses Of Digital Technology Among Engosmentioning
confidence: 99%
“…Web 2.0 applications allow for two-way communication and have emerged in the last decade with platforms such as Facebook and Twitter. Although these new media now allow for two-way or 'dialogic' communication, it seems that many ENGOs have not quickly made great use of those features, keeping largely to a more traditional broadcast approach [45 ].…”
Section: The Uses Of Digital Technology Among Engosmentioning
confidence: 99%
“…Nevertheless, more recently the use of dialogic tools has been seen to increase [42 ,52], even in non-post-industrialized countries. For example, a recent survey of Turkish ENGOs found that 75% had at least the capability for user-response [45 ]. This suggests that the increased use of dialogic digital tools is now being reflected in use by ENGOs, but generally they were no longer digital trailblazers.…”
Section: The Uses Of Digital Technology Among Engosmentioning
Please cite this article in press as: Nulman E, Ö zkula SM: Environmental nongovernmental organizations' digital media practices toward environmental sustainability and implications for informational governance, Curr Opin Environ Sustain (2015), http://dx.This paper reviews the literature on environmental nongovernmental organizations' (ENGOs') digital communication practices in the context of the growing use of digital technology in the public and political sphere. Specifically it explores the existing and potential uses of digital tools in information flows across a range of stakeholders and publics by ENGOs while paying attention to the processes and determinants of those practices. The review spans a crosssection of Global North and South ENGOs to understand the contextual factors of digital technology use, and assess the implications for a move from conventional to informational governance. We find that ENGOs are not utilizing digital technologies in advanced ways, curbing the speed at which informational governance is replacing conventional governance.
“…The company's mission is, thus, the purposeful goal that challenges the organization to move forward and becomes a tangible element of the company's image (Collins & Porras, 1991). Previous studies showed the presence of vision/mission statements in websites (Uzunoglu & Kip, 2014), being a frequently used tool for communicating corporate identities (Pollach, 2005). We propose that as part of the CB expression, companies in B2B markets present their mission and values in their websites.…”
In the business-to-business (B2B) domain, the corporate website is an effective platform for communicating the corporate brand (CB) features (e.g., personality, values). Despite the growing importance of websites as the primary means for corporate communication, research on the relevant dimensions for online corporate branding expression is sparse. This study examines the expressions of CBs on the websites of B2B companies in two emerging markets -Brazil and India. In addition, the study investigates whether the dimensions of CB have an effect on the company's financial performance. Findings highlight the following items for CB expressions in the website: CB values; CB personality; sustainability in the CB; CB heritage, and company demographics. There are similarities in the CB expressions in India and Brazil. In addition, the findings show that higher levels of strength in the expression of the CB in the website lead to higher levels of financial performance. Managerial recommendations and avenues for future research are presented.
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