Building Relationships Between Business Schools And Students: An Empirical Investigation Into Student Retention

Adidam, Phani Tej; Bingi, R. Prasad; Sindhav, Birud

doi:10.19030/tlc.v1i11.2006

Cited by 9 publications

(44 citation statements)

References 12 publications

(10 reference statements)

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“…Similar conclusions were drawn in the graduates of HKALE in Hong Kong's PTE (Wong and Wong, 2011). This study follows Adidam et al (2004) and Holdford and White (1997) conceptualization of relationship benefits. Using the aforesaid literature, the first hypothesis is formulated:…”

Section: Relationship Between Relationship Benefits and Relationship mentioning

confidence: 99%

“…The level of relationship commitment is affected by the relationship benefits, shared values, relationship termination costs and trust in the public tertiary education context (Holdford and White, 1997;Adidam et al, 2004). This study adopts Moorman et al's (1992) conceptualization of relationship commitment as an enduring desire to maintain a valued relationship.…”

Section: Relationship Commitment In Education Contextmentioning

confidence: 99%

“…Treating students as partners to the institution and adopting a customer orientation toward students are essential in establishing a sense of mutual relationshipbased commitment (DeShields et al, 2005). Adidam et al (2004) and Holdford and White (1997) examined the impact of relationship benefits on relationship commitment, and concluded that the higher the relationship benefits received by the students, the higher the relationship commitment of students is to their educational institution. Similar conclusions were drawn in the graduates of HKALE in Hong Kong's PTE (Wong and Wong, 2011).…”

Section: Relationship Between Relationship Benefits and Relationship mentioning

confidence: 99%

“…If the perceived economic and psychological costs of developing a new relationship are high, a client will tend to stay with the current relationship (Bansal and Taylor, 1999a, 1999b, Fornell, 1992Gundlack and Murphy, 1993;Ping, 1993, Sharma andPatterson, 2000;Amani, 2015). Adidam et al (2004) examined the relationship between students and their schools and suggested that the relationship termination costs have a positive impact on relationship commitment in the western public tertiary educational institutions. The relationship termination costs are the students' perceived net losses resulting from the termination of the relationship.…”

Section: Relationship Between Relationship Termination Costs and Relamentioning

confidence: 99%

“…In tertiary education, shared values are positively associated with trust (Holdford and White, 1997;Adidam, et al, 2004;Wong and Wong, 2011). As shared values enhance relationship, shared values lead to positive impact on relationship commitment (Holdford and White, 1997;Adidam et al, 2004).…”

Section: Relationship Between Shared Value and Relationship Commitmentmentioning

confidence: 99%

See 4 more Smart Citations

Relationship Marketing in Tertiary Education: Empirical Study of Relationship Commitment and Student Loyalty in Hong Kong

Wong¹,

Wong²,

S³

2018

IBR

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This study attempts to investigate the applicability of relationship marketing concepts in the private tertiary education industry. With the rapid growth of tertiary education and new academic structure in Hong Kong, it is interesting to investigate the relationship between relationship commitment and student loyalty, and the key determinants of relationship commitment, in a leading private tertiary education institution in Hong Kong. Questionnaires were designed to collect data, and structural equation modeling approach was adopted to evaluate the explanatory power and casual links of the model. The results indicate that relationship commitment is a driver of student loyalty. Relationship benefits and trust are found to have positive influence on relationship commitment. Relationship termination costs and shared values are found to have non-significant roles in determining relationship commitment in private tertiary education environment, while shared value has a significant positive impact on trust. The research provides new insights to the management of private tertiary education providers in building relationship with students and resources allocation. The study discusses the implications of the findings and suggests areas for future research.

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Section: Relationship Between Relationship Benefits and Relationship mentioning

confidence: 99%

Section: Relationship Commitment In Education Contextmentioning

confidence: 99%

Section: Relationship Between Relationship Benefits and Relationship mentioning

confidence: 99%

Section: Relationship Between Relationship Termination Costs and Relamentioning

confidence: 99%

Section: Relationship Between Shared Value and Relationship Commitmentmentioning

confidence: 99%

See 3 more Smart Citations

Relationship Marketing in Tertiary Education: Empirical Study of Relationship Commitment and Student Loyalty in Hong Kong

Wong¹,

Wong²,

S³

2018

IBR

View full text Add to dashboard Cite

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Identifying patterns of alumni commitment in key strategic relationship programmes

Pedro

Mendes

Pereira

2020

Int Rev Public Nonprofit Mark

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Higher education institutions (HEIs) need to understand their alumni when drawing strategic relationship programmes. This paper aims to identify clusters of alumni based on their commitment relationship and to analyse factors influencing their intention to collaborate with the HEI. The study took place at a Portuguese university, considering a dataset of 1075 of alumni asserting intention to collaborate. First, a cluster analysis was conducted to identify patterns of commitment relationship. Secondly, a logistic regression was run to identify determinants of intention to collaborate. Both techniques revealed the decisive role of HEI commitment in the process. Relationship advantages and positive feelings towards the HEI were also pointed out as important. Alumni asserted recommendations, further training, sharing experiences and giving help as ways to collaborate with HEI. Regression results suggest that sociodemographic variables such as gender, marital status and volunteering are significantly associated with a probability to collaborate. Results also show that affiliation in sororities/fraternities and participation in extracurricular activities are significantly associated with that collaborative intention. The findings provide clues to support strategic relationship programmes based on consistent marketing campaigns, while bringing value to the literature in the European context, where alumni culture requires real insights to evolve.

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Investigating the Impact of Relationship Quality During an Internship on Millennials’ Career Decisions and Gender Differences

Heo

Kim

2018

Journal of Hospitality & Tourism Education

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The hospitality industry has been struggling to attract and retain quality employees. Labor force demographics in the hospitality industry are changing. The first wave of Millennials started to enter the workforce and Millennials are the fastest growing segment. In addition, the female rate of participation in today's hospitality workforce is growing. Even though several researchers have studied Millennials as hospitality employees, limited research has explored the importance of the quality of relationships Millennials have with colleagues and customers; in addition, gender differences among Millennials have not extensively been examined. The Commitment-Trust (CT) theory suggests that relationship commitment and trust encourage cooperative behaviors that sustain long-term relationships. This study attempted to investigate whether relationship quality encountered by Millennials during their internships has an impact on their job satisfaction, career decisions based on CT theory; in addition, gender differences in relationship quality are examined.

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Building Relationships Between Business Schools And Students: An Empirical Investigation Into Student Retention

Abstract: This study uses the relationship marketing theory of commitment and trust as a framework to investigate the issue of student retention in business schools. Structural equation modeling was used to examine relationships specified by Morgan and Hunt's (1994)

Cited by 9 publications

References 12 publications

Relationship Marketing in Tertiary Education: Empirical Study of Relationship Commitment and Student Loyalty in Hong Kong

Relationship Marketing in Tertiary Education: Empirical Study of Relationship Commitment and Student Loyalty in Hong Kong

Identifying patterns of alumni commitment in key strategic relationship programmes

Investigating the Impact of Relationship Quality During an Internship on Millennials’ Career Decisions and Gender Differences

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