Building Pdo and Pgi Awareness Among High School Students in Order to Improve Their Diet

López‐Lluch, David; Lamadrid, Marina Cano; Lipán, Leontina; Martínez, R.; Garcia, Elaine; Barrachina, Angel Antonio Carbonell

doi:10.21125/edulearn.2019.0532

Cited by 1 publication

(1 citation statement)

References 4 publications

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“…The research methodology relies on the use of a quantitative method, through the sociological survey based on a questionnaire—a systematic method of collecting data from a population to gather insights and understand patterns related to human behavior, preferences, attitudes, and social contexts [ 51 ]. This research method is widely employed in the field, as demonstrated by authors from the literature [ 51 , 52 , 53 , 54 ]. In the current study, the sociological survey was meticulously designed to ensure comprehensive coverage of participants’ perceptions, experiences, and behaviors related to EU quality scheme agricultural and food products.…”

Section: Methodsmentioning

confidence: 99%

The Role of Promoting Agricultural and Food Products Certified with European Union Quality Schemes

Glogovețan,

Pocol

2024

Foods

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This study delves into the effectiveness of digital marketing strategies in promoting local agricultural and food products in Romania, certified with European Union quality schemes. By examining consumer profiles, preferences, and their awareness of EU quality labels, the research uncovers the motivations driving purchasing decisions and the influence of digital marketing on these choices. Utilizing quantitative methods, including a comprehensive survey across 903 respondents, the study identifies four distinct consumer segments: Eco−Advocates, Les Connaisseurs, Price−Sensitives, and Traditionalists. These segments exhibit unique behaviors and attitudes toward certified products. The research highlights the potential of digital marketing to significantly alter consumer behavior toward EU-certified products, underscoring the importance of tailored communication strategies. It contributes to the understanding of consumer segmentation in the context of European Union quality schemes, providing valuable insights for policymakers, marketers, and producers. The findings advocate for enhanced digital marketing efforts to increase awareness and appreciation of these certified products, thereby supporting the broader objectives of quality and certification in the European agricultural and food product sector.

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