Building Patient Loyalty: Brand Equity Aspects Study in Maternal and Child Polyclinic

‘Afifah, Zulfa Nur’aini; Marintan, Silmy; Ulfah, Nurnaningsih Herya

doi:10.2991/ahsr.k.201203.012

Cited by 2 publications

(2 citation statements)

References 7 publications

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“…Furthermore, in a study by Salem and Salem (2019), people tend to be sensitive about pricing of product and switch brands often and develop loyalty on the basis of price itself, the finding of their similar to ours and is consistent and significant. However, in a study by Afifah, Marintan, & Ulfah, (2020) had a different conclusion as they showed that perception of quality had no significant correlation between customer loyalty to an entity. But in our study the perceived quality of a brand has a significant and strong correlation with brand loyalty.…”

Section: Discussion and Implications Discussionmentioning

confidence: 94%

Impact of Social-Media Marketing, Price and Perceived Quality on Brand Loyalty Amongst Generation Y (Millennials) Customers, A Developing Country Perspective

2022

JIBM

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Generation Y (millennials) customers are the most important customers for every company. Therefore, many companies apply different marketing strategies and approaches to make this particular group of customers loyal to their brand. This study aimed to investigate the impact of social media marketing, price, and brand loyalty among generation Y consumers (millennials) in Bangladesh, which is one of the fastest growing markets in the South Asian region. Data from 178 respondents was collected via online and offline surveys using questionnaire. Data was analysed through the SPSS. The results showed a substantial relationship between pricing, perceived quality, social media marketing, and brand loyalty among the millennial customers in Bangladesh. The discussion of the findings and the implications for theory and practice have been discussed in the study. Moreover, the study provides directions for future research.

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Section: Discussion and Implications Discussionmentioning

confidence: 94%

Impact of Social-Media Marketing, Price and Perceived Quality on Brand Loyalty Amongst Generation Y (Millennials) Customers, A Developing Country Perspective

2022

JIBM

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“…Aaker stated that brand equity's value could be measured through brand equity, consisting of a set of brand assets and liabilities related to the brand name and symbol that can be given to consumers (Aaker, as cited in Wijanarko, 2014). Since the late 1980s, experts such as Keller, Aaker, and others (Afifah et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

Behavior Analysis of Brand Loyalists and Brand Switcher in 5-Star Accommodation Services in Medan City

Dalimunthe¹

2021

Society (Bangka. Online)

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A brand is a fundamental part of the marketing strategy in influencing purchase interest. A person’s buying ability will influence a customer to choose the product they want. In addition, higher competitiveness among hotels will create more awareness to maintain customer satisfaction and turn it into customer loyalty as the main target of their marketing. In connection with achieving customer loyalty, hotels must study the factors influencing customers to become loyal or switch from the hotel brand. A brand can be measured through brand equity which consists of a set of assets and liabilities of the Brand associated with the name and symbol of the Brand that can be given to consumers. Important and measurable components in forming brand equity include brand awareness, brand association, perceived quality, and brand loyalty. This study examines the variables that make the difference between loyalists and customers who switch hotel brands. The data used were taken from 42 respondents spread across the International Departure Terminal of Kualanamu Airport. The research method used is descriptive with a quantitative approach. The data were analyzed using the discriminant analysis method through the SPSS 12.0 program. And other limitations for this research are 5-Star Hotels and Chain International in Medan. Discriminant analysis shows that one factor requiring search variation distinguishes between brand loyalists and brand switchers. The Brand switching matrices show that all hotels serving consumers in Medan have low customer loyalty. The ratio between brand loyalists and brand switchers was 1:9, which means that only one person is loyal to one brand out of 10 consumers of accommodation services. The rest are types of consumers who like to switch to other brands.

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Building Patient Loyalty: Brand Equity Aspects Study in Maternal and Child Polyclinic

Cited by 2 publications

References 7 publications

Impact of Social-Media Marketing, Price and Perceived Quality on Brand Loyalty Amongst Generation Y (Millennials) Customers, A Developing Country Perspective

Impact of Social-Media Marketing, Price and Perceived Quality on Brand Loyalty Amongst Generation Y (Millennials) Customers, A Developing Country Perspective

Behavior Analysis of Brand Loyalists and Brand Switcher in 5-Star Accommodation Services in Medan City

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