Generation Y (millennials) customers are the most important customers for every company. Therefore, many companies apply different marketing strategies and approaches to make this particular group of customers loyal to their brand. This study aimed to investigate the impact of social media marketing, price, and brand loyalty among generation Y consumers (millennials) in Bangladesh, which is one of the fastest growing markets in the South Asian region. Data from 178 respondents was collected via online and offline surveys using questionnaire. Data was analysed through the SPSS. The results showed a substantial relationship between pricing, perceived quality, social media marketing, and brand loyalty among the millennial customers in Bangladesh. The discussion of the findings and the implications for theory and practice have been discussed in the study. Moreover, the study provides directions for future research.