Building Events Into Destination Branding: Insights From Experts

Jago, Leo Kenneth; Chalip, Laurence; Brown, Graham; Mules, Trevor; Ali, Shameem

doi:10.3727/152599503108751658

Cited by 282 publications

(215 citation statements)

References 0 publications

Supporting

Mentioning

195

Contrasting

Unclassified

Order By: Relevance

“…It uses a four-point Likert scale to measure various responses of the questionnaire. For the benefits of local development part, we refer to [62,63]; for recreation experience benefit we refer to [64,65]; for festive identity, we referred to [48,52]; for festival support, we refer to [25,59,66].…”

Section: Methodsmentioning

confidence: 99%

“…Festivals increase local tourism attraction [52] and willingness to revisit [10,26,53], and in particular improve economic efficiency [47]. Festivals can benefit local development and meet the expectations of society and an organization [48].…”

Section: Literature Reviewmentioning

confidence: 99%

“…The key of the resident's self-identity lies in how many benefits the festival can bring to local development, rather than whether the festival has provided recreation experience benefits for residents. As a result, [52] argues that residents are more concerned about the impact on the local development benefits of the festival.…”

Section: Host Modelmentioning

confidence: 99%

“…As key festival participants residents will gain self-identification with the festival when the festival benefits local development [48,52]. From the residents' viewpoint, regardless of whether the festival can gain recognition or support, local development benefits are more important than recreation experience.…”

Section: Host Modelmentioning

confidence: 99%

See 3 more Smart Citations

From Having Fun to Applause: The Study of Relationships among Festival Benefits, Festival Identity and Festival Support by Viewpoints of the Hosts and Guests

Chang

Hsieh

2017

Sustainability

View full text Add to dashboard Cite

Abstract:The sustainable development of the festival depends on the support and participation of residents and tourists. There are a number of practical and theoretical gaps regarding the hosts and guests in festival literature. This study attempts to fill the host-guest gap based on the theory of reasoned action to construct and exam a relationship model. Taking the 2016 Summer Festival during busy season as an example in Hualien, 1165 questionnaires were valid, and data were analyzed by SEM (structural equation modeling). Results showed that the hosts had higher perception than the guests in terms of the festival benefits, identity, and support. This study has two concept models: the guest model and the host model. In the host model, the local-development benefits have more positive relationships to affect the festival support and festival identity than the recreation-experience benefits. On the other hand, the recreation-experience benefits could affect the festival support, but the festival identity could not in the guest model. The results of this study indicate that the festival organizers or the public sectors must be pay attention to the viewpoints of the guests and hosts in order to achieve the sustainable development objectives.

show abstract

Section: Methodsmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Host Modelmentioning

confidence: 99%

Section: Host Modelmentioning

confidence: 99%

See 2 more Smart Citations

From Having Fun to Applause: The Study of Relationships among Festival Benefits, Festival Identity and Festival Support by Viewpoints of the Hosts and Guests

Chang

Hsieh

2017

Sustainability

View full text Add to dashboard Cite

show abstract

“…There is agreement that the image of an event had potential to strengthen the host destination's attributes and to play a key role in its marketing (Chalip & Costa, 2005;Chalip & Green, 2001;Hede & Jago, 2005;Jago, Chalip, Brown, Mules, & Ali, 2003;Jago, Deery, Harris, Hede, & Allen, 2002;Moscardo, 2007;O'Brien, 2007). There has also been considerable discussion and agreement about the need for clear lines of local agreement, support and cultural and community association with and for the event, for its function and towards its location, to ensure the event is a convincing and successful advocate of development (Jago et al, 2003;Mossberg & Getz, 2006).…”

Section: Image Event Equity Stakeholder Collaboration and The Mediamentioning

confidence: 99%

Festivals, Cooperative Stakeholders and the Role of the Media: A Case Analysis of Newspaper Media

Robertson

Rogers

2009

Scandinavian Journal of Hospitality and Tourism

View full text Add to dashboard Cite

Image, brand narrative and stakeholder collaboration each represent pivotal paradigms in the analysis, evaluation and formation of good management practice for festivals. The role of the media as significant intermediary offers a core measurement instrument linking these paradigms. This exploratory work applies a two-stage empirical study to investigate and posit a methodological procedure for this instrument. A principal component analysis of data relating to the scales of significance given by festival visitors and festival directors, respectively, to the sociocultural effects of festivals indicates that both the local media and national media are strong elements in the emerging factors. A further media framing methodology is provided to assess variations in the role of newspapers (a medium identified as particularly significant in the decision making process of festival goers) in converging agendas which may influence and vary the public perception of the socio-cultural influences of festivals. The authors conclude that these agendas are affiliated and can 2 be measured with reference to the factors that emerged in the principal component analysis.

show abstract

The Role of Regional Food Festivals for Destination Branding

Lee

Arcodia

2011

Journal of Tourism Research

180

113

View full text Add to dashboard Cite

This paper investigates the role of regional food festivals for destination branding and explores the characteristics of regional food festivals that contribute to building a destination brand. It was found that regional food festivals can play a decisive role for destination branding. Activities using local food and activities promoting the regions' attractions were suggested to be offered by food festivals for enhancing the impact of festivals for destination branding and improving the positive image of the destination and local food. The findings of the study offer insights to regional food festival organizers and destination marketers for success in destination marketing.

show abstract

Building Events Into Destination Branding: Insights From Experts

Cited by 282 publications

References 0 publications

From Having Fun to Applause: The Study of Relationships among Festival Benefits, Festival Identity and Festival Support by Viewpoints of the Hosts and Guests

From Having Fun to Applause: The Study of Relationships among Festival Benefits, Festival Identity and Festival Support by Viewpoints of the Hosts and Guests

Festivals, Cooperative Stakeholders and the Role of the Media: A Case Analysis of Newspaper Media

The Role of Regional Food Festivals for Destination Branding

Contact Info

Product

Resources

About