Building Digital Trust and Rapport in the Tourism Industry: A Bibliometric Analysis and Detailed Overview
Ibrahim A. Elshaer,
Mansour Alyahya,
Alaa M. S. Azazz
et al.
Abstract:In the rapidly changing environment of the tourism business, building digital trust and rapport has appeared as a critical factor for sustaining profitable customer relationships and confirming long-term business survival. This study aims to provide a comprehensive overview of the research landscape with respect to digital trust and rapport establishment within the tourism context using techniques for bibliometric analysis in conjunction with visualization. This research paper explores publication trends, iden… Show more
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