Building Customer-Centric and Market Driven Firms Through Management Consulting: A Field Experiment with SMEs in Nigeria

McKenzie, David R.; Anderson, Stephen; Kaul, Rupali

doi:10.1257/rct.4045-1.0

AEA Randomized Controlled Trials 2019

DOI: 10.1257/rct.4045-1.0

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Building Customer-Centric and Market Driven Firms Through Management Consulting: A Field Experiment with SMEs in Nigeria

David R. McKenzie¹,

Stephen Anderson²,

Rupali Kaul³

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Building Customer-Centric and Market Driven Firms Through Management Consulting: A Field Experiment with SMEs in Nigeria

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