Building Competitive Advantage Through Information Technology Integration in Marketing and Branding Management Strategies
Siti Mariam
Abstract:This study delves into the crucial role of information technology (IT) integration in marketing and branding management strategies, highlighting its significance as a pivotal element for businesses aiming to secure a competitive edge in the rapidly evolving digital landscape. In an era marked by digital transformation, the confluence of innovative IT solutions with traditional marketing and branding frameworks emerges as a strategic necessity for companies navigating the complexities of today’s marketplace. Th… Show more
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