“…Grassroots mobilization was generally described as central to all other strategies, which included creation or enforcement of laws, meeting with elected officials, media advocacy, working with police/law enforcement, education and training, direct action, changing community norms, and negotiating with store owners and community members. The centrality of grassroots mobilization, including creating a shared sense of purpose, fostering collaboration, building relational capacity, and leadership development have been noted in other literature reviewing effective community coalitions (Foster-Fishman, Berkowitz, Lounsbury, Jacobson, & Allen, 2001;Zakocs & Edwards, 2006). At the same time, the specific opportunities for building leadership skills, such as documenting and reporting on local billboard placement and content or training for testimony at a public hearing, were highly linked to local context.…”