Building Brand Resonance: Optimizing Symbolic Brand Reputation and Customers’ Emotional Value

Saputra, Murry Harmawan; Ardyan, Elia; Tanesia, Cindy Yoel; Ariningsih, Endah Pri

doi:10.21002/amj.v13i2.13524

ASEAN Market. J.

2021

DOI: 10.21002/amj.v13i2.13524

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Building Brand Resonance: Optimizing Symbolic Brand Reputation and Customers’ Emotional Value

Murry Harmawan Saputra¹,

Elia Ardyan²,

Cindy Yoel Tanesia³

et al.

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Building Brand Resonance: Optimizing Symbolic Brand Reputation and Customers’ Emotional Value

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