“…Research on the determinants (such as brand awareness, brand image, brand trust, and brand commitment) of brand loyalty within a developing country is limited (Das, 2016). A review of the literature uncovered that most studies related to the interrelationship between brand awareness, brand image, brand trust, brand commitment, and brand loyalty are concentrated on developed countries such as Vietnam, Turkey, and India (Erkmen & Hancer, 2019;Kaur & Soch, 2018;Tran et al, 2019). In addition, previous studies have explored the linkages between the determinants of brand loyalty in unique industry settings such as hotel, restaurant, and mobile technology, with little or no studies being conducted on the apparel industry (Bennur & Jin, 2017).…”