Building "Brand Me": Creating a Personal Brand Statement

Stanton, Angela D’Auria; Stanton, Wilbur W.

doi:10.2753/mer1052-8008230113

Cited by 14 publications

(6 citation statements)

References 6 publications

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“…The issue of the curricula for personal branding and the practical challenge of preparing people to be effective personal branders were raised as early as 2005 in academic sources (Shepherd, 2005 ). Out of the 100 reviewed articles, 11 deal with teaching personal branding, suggesting various curricula (Edmiston, 2014 ; Johnson, 2017 ) and estimating effectiveness of different assignments in teaching personal branding skills (McCorkle and McCorkle, 2012 ; Wetsch, 2012 ; Stanton and Stanton, 2013 ; Jones and Leverenz, 2017 ). This review demonstrated that there is limited understanding and concurrence on the concepts and processes; therefore teaching unproven ideas raises ethical issues in itself.…”

Section: Resultsmentioning

confidence: 99%

Personal Branding: Interdisciplinary Systematic Review and Research Agenda

2018

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Personal branding has become an important concept in management literature in recent years. Yet, with more than 100 scholarly papers published on the concept to date, it has developed into a fragmented area of research with a diversity of definitions and conceptual boundaries. This paper posits that this heterogeneity of extant research impedes theoretical and empirical advancement. To strengthen the foundation for future work, we review the extant literature and offer an integrative model of personal branding. Through our systematic literature review we identify the key attributes of the construct, establish its clarity by comparing it with similar concepts in its nomological network, and suggest the definitions of personal branding and personal brand based on the reviewed literature. Further, we propose a theoretical model of personal branding summarizing the findings from the reviewed papers. The proposed model outlines the trends conducive to personal branding, as well as its drivers, processes, and outcomes. Finally, we discuss ethical implications of personal branding for both scholarly work and practice. In conclusion, we outline a further research agenda for studying personal branding as a critical career and organizational behavior activity in contemporary working environment.

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Section: Resultsmentioning

confidence: 99%

Personal Branding: Interdisciplinary Systematic Review and Research Agenda

2018

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“…Although many disciplines, such as educational psychology (Dreyer, 2015) and social work (Sage & Sele, 2015), have utilized reflective journaling to enhance learning outcomes and student participation, this technique is less practiced in marketing courses. In addition to the learning benefits of reflective journaling, Stanton and Stanton (2017) find that students engage more with the content and perform better on objective measures (e.g., exam grades). Muncy (2014) utilizes online blogs as a journaling mechanism and shows that this activity results in immersive reflective learning.…”

Section: Reflective Learningmentioning

confidence: 99%

“…Muncy (2014) utilizes online blogs as a journaling mechanism and shows that this activity results in immersive reflective learning. Both Muncy (2014) and Stanton and Stanton (2017) employ online submissions as the mechanism for writing, submitting, and evaluating journal entries.…”

Section: Reflective Learningmentioning

confidence: 99%

Back to the Basics: Handwritten Journaling, Student Engagement, and Bloom’s Learning Outcomes

Berezan

Krishen

Garcera

2022

Journal of Marketing Education

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Often considered an enhancement to the learning experience, technology can also stifle creativity and higher levels of thinking. This study repositions students away from technology and back to the basics to stimulate engagement and higher levels of learning. It investigates the relationship between learning outcomes and the reflective journaling process in the context of an undergraduate marketing class in the United States. In addition, this study investigates a technique in which students are introduced to topics that are sensitive in nature, yet relevant to the real world. Although reflective journaling has been utilized in courses in areas such as educational psychology and social work, it has not been widely practiced in business courses such as marketing. Through the lens of Bloom’s Taxonomy, we qualitatively analyze handwritten reflective journaling assignments about loneliness and social media to determine how the process highlights higher levels of learning. The opportunity to use handwritten journals provided a unique learning experience and a hands-on approach to allow marketing students to experience learning in a new light.

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“…Reputation management is also discussed in the literature as a way to build a long-lasting personal brand. Since reputation presents someone's success story, both companies and customers draw much more attention and make their key decisions based on the results of tracking one's online presence expecting it to be strong and positive (Labreque et al, 2011;Stanton & Stanton, 2013;Ward & Yates, 2013). One more aspect of (teacher) personal branding that is revealed in the literature is ethics in public relations practice.…”

Section: Literature Reviewmentioning

confidence: 99%

Ethics of Communication as an Important Component of Teacher Self-Branding in the Settings of the Digital Environment

Kateryna¹,

Tatyana²,

Tamila³

et al. 2021

EUROPEAN J ED RES

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The purpose of the study was to identify how the Personal Branding Marathon with the involvement of the Ethics Supervisory Committee could influence the teacher self-branding in the settings of the digital environment if the ethics of communication is given paramount importance. The study used qualitative and quantitative methods such as a semi-structured indepth interview, a self-assessment checklist, and an expert assessment checklist. The Triangular Assessment Method was used to obtain participants' judgments about the importance of every specified component of the self-branding viewed from their perspective in terms of implementation. The yielded data were processed using the IBM SPSS Statistics 25.0.0.1. Software. The novelty of the study lies in the way the teacher self-branding was organised and delivered. The Marathon created a community of individuals with similar needs and the environment facilitated and assisted by the experts to put the teachers in the 'point of no return' situation. The Marathon with the involvement of the Ethics Supervisory Committee was found to positively influence the teacher self-branding in the settings of the digital environment if the ethics of communication is given paramount importance. The intervention raised the teachers' awareness of self-branding, enhanced/upgraded the tools and strategies of self-branding, and improved their communication and communication ethics, particularly. The teachers became more professionally advantaged, selfefficient, and confident as individuals. The intervention was found to help the teachers built-up a strong self-brand on the Internet and at the workplace. They also improved their communication skills in terms of ethics as the participants were assisted by the communication expert.

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Building "Brand Me": Creating a Personal Brand Statement

Cited by 14 publications

References 6 publications

Personal Branding: Interdisciplinary Systematic Review and Research Agenda

Personal Branding: Interdisciplinary Systematic Review and Research Agenda

Back to the Basics: Handwritten Journaling, Student Engagement, and Bloom’s Learning Outcomes

Ethics of Communication as an Important Component of Teacher Self-Branding in the Settings of the Digital Environment

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