Building brand loyalty in social commerce: The case of brand microblogs

Zhang, Kem Z.K.; Benyoucef, Morad; Zhao, Sesia J.

doi:10.1016/j.elerap.2015.12.001

Cited by 131 publications

(113 citation statements)

References 80 publications

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“…The central essence of value alignment is that it refers to perceived gains and perceived losses related to an investment decision, which suggests that people are inclined to respond to cognitive comparisons instead of absolute levels. Prior works (Hsu & Lin, ; H. W. Kim et al, ; K. Z. K. Zhang et al, ) indicate that value alignment influences technology use. We expect that this also applies to crowdfunding use and the extent to which crowdfunding usability is congruent with entrepreneurs’ values.…”

Section: Research Model and Hypothesesmentioning

confidence: 99%

“…Here in this study, we define value alignment with crowdfunding as an entrepreneur’s overall perception of crowdfunding activities based on the considerations of enablers (benefits) and inhibitors (sacrifices) needed to acquire and/or use crowdfunding. Such value alignment dramatically affects people’s thought processes and their subsequent behaviors (H. W. Kim, Chan, & Gupta, ; Posner, ; K. Z. K. Zhang, Benyoucef, & Zhao, ). Higher alignment between entrepreneurs’ personal values and those of crowdfunding would result in positive adoption outcomes.…”

Section: Literature Reviewmentioning

confidence: 99%

“…It also requires an appreciation of the sense of consistency between personal and innovation values. In a recent study, K. Z. K. Zhang et al () contended that consumers’ value alignment (congruency) with online platforms is a crucial but less investigated issue. Value alignment is rarely examined in the context of innovation adoption behaviors, thereby limiting its applicability to the important competitive strategy of innovation launch.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Users prefer technologies and innovations that possess characteristics (e.g., values and beliefs) similar to their own (Hsu & Lin, ; K. Z. K. Zhang et al, ). Thus, aligning user behavior with an innovation or technology’s values and objectives is critical to innovation or technology success.…”

Section: Research Model and Hypothesesmentioning

confidence: 99%

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An investigation of enablers and inhibitors of crowdfunding adoption: Empirical evidence from startups in China

Yang

Lee

2018

Hum Ftrs & Erg Mfg Svc

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In recent years, crowdfunding has emerged as a new fundraising technique for startup ventures. Crowdfunding allows small businesses and startups to seek funding from a large number of private investors, the so‐called “crowdfunders.” Crowdfunding is beneficial for startup ventures by offering a variety of financial and nonfinancial benefits such as helping to solve funding difficulties, providing value‐added involvement, facilitating access to further funding, and providing publicity. In contrast, diffusion processes of new business innovations have become increasingly complicatedly and multifaceted in recent years. Potential users today are exposed to a wide range of influences that include word‐of‐mouth communications, network externalities, and social signals. Despite the advantages associated with crowdfunding, the crowdfunding industry faces slow rates of diffusion in the Chinese market because crowdfunding ventures often fail to translate into adoption behavior. This study investigates the enablers and inhibitors of crowdfunding adoption intention from the perspective of startups by employing the two‐factor theory, status quo bias theory, and innovation diffusion theory. These theories allow crowdfunding researchers and platform managers to test the relative influence of both reasons for (enablers) and reasons against (inhibitors) crowdfunding adoption in a single framework. In conclusion, considering the phenomenon of startups in China, the results of this study will fill the paucity of empirical research in the innovation resistance area, shedding light on the motivation of entrepreneurs to avoid crowdfunding as a financing course as well as providing crowdfunding managers and policymakers with strategic recommendations.

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Section: Research Model and Hypothesesmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Research Model and Hypothesesmentioning

confidence: 99%

See 2 more Smart Citations

An investigation of enablers and inhibitors of crowdfunding adoption: Empirical evidence from startups in China

Yang

Lee

2018

Hum Ftrs & Erg Mfg Svc

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“…One successful factor of the promoting strategy is to improve the company's expectation, by measuring customer integrity through letters addressed to promoting division. It is different with selling promotion frequently failing because it does not consider the principles of promoting distributions, so every successful aspect is misinterpreted with higher selling interpretation (Aspizain, 2016;Zhang et al, 2016) Generally, the improvement of promotion will allow other aspects to improve, especially loyalty to the Customers addressed, if promotion experiences failure then the selling level will also fall, then if a company has intention to improve their Customers' loyalties, promoting strategy is needed based on the vision and mission of the company (Khan et al, 2016).…”

Section: Relationship Of Promoting Strategy Syari'ah Product Enforcementioning

confidence: 99%

Pricing Strategies and Implementation Promotion Strategies to Improve Customer Loyalty

Kuncoro

Sutomo

2018

JDM

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This study aims to analyze pricing and promote strategies to increase customer loyalty of sharia banks in Kudus, Central Java, Indonesia. This research method using qualitative and quantitative approach. The data used is time series data. The population of this study are customers who actively transact in Islamic banks in Kudus. Sampling technique using non probability sampling with accidental type of sampling. So the number of respondents needed in this research is a number of 100 active bank customers. The analytical method uses correlational descriptive analysis using Structural Equation Modeling (SEM), correlational assumption test and classical assumption test using AMOS 20 software. The result of this research explains that price and promotion contribute to increase customer and product loyalty which can become empirical variable. This proves that Sharia Bank is expected to have a special strategy to increase customer loyalty. How to increase loyalty in addition to improving the quality of Islamic banking products such as murobahah, musyarokah and mudharobah is to improve the characteristics of macro and Sharia micro finance institutions. This is because the excess of syariah bank products has never been found in conventional financial institutions in Indonesia. Info Article

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Review of Theoretical Models and Limitations of Social Commerce Adoption Literature

Sarker

Kizgin

Rana

et al. 2019

Lecture Notes in Computer Science

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Social commerce is emerging as an important platform in e-commerce. It brings people to the comfort zone to buying and selling product that they cannot reach physically. The purpose of this research is to review the empirical research on social commerce published between 2012 to 2019. The paper mainly reviews the theories and models used in this area and limitations acknowledged by studies in social commerce area. The findings indicated that TAM, social support theory and S-O-R model are some of the most frequently used models. Also, use of biased sample, limited factors and cross-sectional studies are some of the most common limitations used across majority of studies.

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Building brand loyalty in social commerce: The case of brand microblogs

Cited by 131 publications

References 80 publications

An investigation of enablers and inhibitors of crowdfunding adoption: Empirical evidence from startups in China

An investigation of enablers and inhibitors of crowdfunding adoption: Empirical evidence from startups in China

Pricing Strategies and Implementation Promotion Strategies to Improve Customer Loyalty

Review of Theoretical Models and Limitations of Social Commerce Adoption Literature

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