Building and Strengthening Community at the Margins of Society through Social Enterprise

Ottlewski, Lydia

doi:10.3390/su132112046

Cited by 5 publications

(5 citation statements)

References 44 publications

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“…While most mainstream platforms are owned by corporations, here they are owned by ordinary consumers themselves. And while corporations take the principal role of mediating commercial transactions between various actors (Wichmann et al, 2022) and typically with the aim of maximizing profits or advertising revenues (Poell et al, 2019), consumer-initiated platforms address institutional voids (Ottlewski, 2021) by helping to advance consumer well-being where corporations or public-sector actors offer limited help.…”

Section: Discussionmentioning

confidence: 99%

How consumer-initiated platforms shape family and consumption

Ottlewski,

Rokka,

Schouten

2023

Marketing Theory

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Research has recently highlighted processes of platformization through which consumer activities are shaped by socio-technical features of digital environments. Prior theorizations have focused on corporate-initiated platform dynamics and affordances, emphasizing either the managerial facets of platformization or how consumers use and interact with these platforms. Our interpretive research on Familyship.org offers a contrasting case and theorizes how ordinary consumers, thwarted by social and legal constraints in their desires to create families, leverage platformization for family creation and consumption. Our findings conceptualize consumer-initiated platforms and show how their key affordances— embeddedness, privacy, modularization, and scaling—shape one of the most sacred spheres of life, the institution of family. Our study contributes by theorizing how consumer-initiated platform affordances differ from dominant corporate-initiated ones and why the differences matter. We discuss how they can help consumers to find solutions to acute consumption problems and to reimagine dominant cultural institutions.

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Section: Discussionmentioning

confidence: 99%

How consumer-initiated platforms shape family and consumption

Ottlewski,

Rokka,

Schouten

2023

Marketing Theory

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“…Social enterprises belong to the group of organisations that pursue goals important to society (Ottlewski, 2021). Their existence depends on the ability to properly perceive societal needs and inform the environment about their activities (Kim & Lim, 2017).…”

Section: Discussionmentioning

confidence: 99%

Social media platforms in sustainability communication of Polish social enterprises from the IT industry and beyond

Baran

2023

Engineering Management in Production and Services

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The article aims to identify and compare behaviour patterns of Polish social enterprises, especially those operating in the IT branch and using social media to communicate with their clients. The research consisted of a multidimensional qualitative and quantitative content analysis, including Cramér’s V correlation coefficient based on chi-squared statistic, also suitable for nominal data types. The article focused on client communication content created and placed on social media by Polish social enterprises from the IT and other branches. The research sample comprised 301 entities. According to the adopted assumption, the statistical research (correlation analysis) results showed certain behaviour patterns within the scope of the analysed area and revealed significant circumstances that affect communication. Due to the profile of professional competencies, the IT industry prefers communicating via social media, which aims to formulate a concise and precise message. Social enterprises in the group of the most economically effective entities have a unique way of using social media. They choose the most popular social media and, at the same time, to some extent, expand their communication to more specialised platforms. The applied approach is a new way to analyse social enterprise activities in social media. The analysis findings contribute to a greater understanding of connections between the discussed phenomena. The presented research procedure can be applied to determine the impact of other competencies of the analysed entities on sustainability communication in social media. According to research, IT entities enrich the current trends in social media use by social enterprises. The research results may be useful for banks, investors and public institutions forecasting the success of social enterprises and making support-related decisions. The scale and scope of the use of social media platforms for communication with the market may be a criterion in measuring the chances to commercialise goods and services offered by social enterprises.

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“…Social enterprises are active in disadvantaged areas, such as small towns [31], declining districts [32,33], rural communities [34][35][36], socially marginalized communities [37], and so on, where they play roles in street revitalization, community regeneration, building renovation [38], environmental protection, and river management, etc. [33].…”

Section: Definition Operation and Role Of Social Enterprisesmentioning

confidence: 99%

Social Enterprises and Their Role in Revitalizing Shrinking Cities—A Case Study on Shimizusawa of Japan

Liu,

Zhang,

Mao

2023

Land

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Since their birth in the 1990s, social enterprises, as a kind of third-party organization with the attributes of both a not-for-profit entity and a profit-making enterprise, have played a significant role in the socio-economic development of cities, in particular those facing the challenge of shrinking. But why are social enterprises so deeply embedded in the regeneration process of shrinking cities, and how do they promote their multi-dimensional revitalization? In order to answer these questions, this paper presents a case study on Shimizusawa in Japan based on a literature review and field research. In line with the embeddedness and institution–function–instrument theories, it reviews the revitalization of Shimizusawa by involving a social enterprise in the adaptive reuse of industrial heritage sites and the development of industrial tourism, analyzes the establishment process and organizational characteristics of this social enterprise, and summarizes the four major experiences of its practice—that is, the governance structure of two types of institutions and two types of functions, the planning for both profitable and non-profitable activities, the operation of both for-profit and not-for-profit businesses, and the fund management of leveraging multiple parties to raise funds and reinvesting the profits locally. The extensive support provided by the Shimizusawa Social Enterprise that creates not only economic value but also social value justifies the significant role of social enterprises in the revitalization of shrinking industrial areas. This case study, together with its analytical framework, may serve as a meaningful reference for the revitalization of shrinking industrial areas in other parts of the world.

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Building and Strengthening Community at the Margins of Society through Social Enterprise

Cited by 5 publications

References 44 publications

How consumer-initiated platforms shape family and consumption

How consumer-initiated platforms shape family and consumption

Social media platforms in sustainability communication of Polish social enterprises from the IT industry and beyond

Social Enterprises and Their Role in Revitalizing Shrinking Cities—A Case Study on Shimizusawa of Japan

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