Building an Implementation Model of IoT and Big Data and Its Improvement

Jonny, Jonny; Kriswanto, Kriswanto; Matsumura, Toshiro

doi:10.14716/ijtech.v12i5.5178

Cited by 9 publications

(11 citation statements)

References 22 publications

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“…Additionally, the IoT can be used to enhance marketers' understanding and prediction of consumer behaviors. Using IoT technologies, physical devices are connected and data is exchanged over the internet, allowing companies access to communications and critical data [40]. This interconnection creates an opportunity for marketers to expand their communications, and improves companies' capability to effectively and efficiently respond to customers' feedback, questions, or complaints.…”

Section: Internet Of Things (Iot)mentioning

confidence: 99%

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Rosário

Dias

2022

JSAN

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Industry 4.0, or the Fourth Industrial Revolution, is driven by innovative technologies that have profound effects on both production systems and business models. This revolution is characterized by the addition of disruptive technologies and methods. These aspects of Industry 4.0 have a significant impact on marketing, and have led to an evolution to ensure that marketing activities align with technological advancements and address consumers’ current needs. The purpose of this paper is to formulate and discuss future research avenues for marketing considering the changes brought about by Industry 4.0. The approach taken in the paper is to review the relevant literature and focus on the key themes which are most important for future research on Industry 4.0 and marketing. Therefore, a Systematic Bibliometric Literature Review was conducted based on the SCOPUS indexing online database of scientific articles, the most important peer-reviewed journal database in the academic world. The paper finds that there are a number of research avenues for marketing researchers to conduct investigations in, but the most important areas are five marketing principles in Industry 4.0: cooperation, conversation, co-creation, cognitivity, and connectivity. Future research should focus on the quantitative study of these five principles.

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Section: Internet Of Things (Iot)mentioning

confidence: 99%

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Rosário

Dias

2022

JSAN

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“…Specifically, AI helps human intelligence in actions that humans can do better than computers (Marr, 2018a). One Emerging technology is the Internet of Things (IoT), which may generate so-called "big data" that will be useful for business insight (Jonny et al, 2021). Specifically, AI enables computers to practice human-like critical thinking and communicate in human language.…”

Section: What Is the Fourth Industrial Revolution (4ir)?mentioning

confidence: 99%

Strategic Vision for the Implementation of the Industrial Revolution 4.0 in the Vietnamese Context

Anh¹,

Tran²,

Long³

et al. 2022

IJTech

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Vietnam has been in the process of modernization and industrialization for the last 40 years. Vietnam's socio-economic development strategies are in line with this vision. However, the country needs a sharper strategy to take advantage of the significant technological development and the IT boom, also known as the 4 th industrial revolution or the industrial revolution 4.0. This research aims at identifying key factors that Vietnam should focus on for a comprehensive national strategy to develop within the industrial revolution 4.0. The research results help policymakers, researchers and managers establish a strategic vision for the economic development in Vietnam. A survey is conducted among 145 respondents who are either working for the Government, academic institutions, or managing enterprises. Findings of the research involve levels of awareness about industrial revolution 4.0 and the readiness for industrial revolution 4.0 in Vietnam. Moreover, three factors are also identified to be the key elements of a strategy for social-economic development in Vietnam, including human resources, policies, and infrastructure.

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“…Additionally, IoT can be used to enhance marketers' understanding and prediction of consumer behaviors. Under IoT technologies, physical devices are connected, and data is exchanged over the internet allowing companies access to communications and critical data [48]. This interconnection creates an opportunity for marketers to expand their communications and improves companies' capability to effectively and efficiently respond to customers' feedback, questions, or complaints.…”

Section: Internet Of Things (Iot)mentioning

confidence: 99%

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Rosário¹,

Dias²

2022

Preprint

View full text Add to dashboard Cite

Industry 4.0 or the Fourth Industrial Revolution is driven by innovative technologies that have profound effects on both production systems and business models. This revolution is characterized by the addition of disruptive technologies and methods. These aspects of Industry 4.0 have a significant impact on marketing and have led to an evolution to ensure that marketing activities align with technological advancements and address consumers' current needs. The purpose of this paper is to formulate and discuss future research avenues for marketing considering the changes brought by Industry 4.0. The approach taken in the paper is to review the relevant literature and focus on the key themes most important for future research on industry 4.0 and marketing. Therefore, a systematic literature review was conducted based on SCOPUS indexing online database of scientific articles, the most important peer-reviewed peer in the academic world. The paper finds that there are a number of research avenues for marketing researchers to conduct investigations on, but the most important areas are five marketing principles in Industry 4.0: cooperation, conversation, co-creation, cognitivity, and connectivity.

show abstract

Building an Implementation Model of IoT and Big Data and Its Improvement

Cited by 9 publications

References 22 publications

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Strategic Vision for the Implementation of the Industrial Revolution 4.0 in the Vietnamese Context

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

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